Groove Holdings Co., Ltd. Announces Corporate Logo Refresh

Groove Holdings Co., Ltd. (Headquarters: Chuo-ku, Osaka; Representative Director: Hiroyuki Ikemoto), along with its group companies Groove Co., Ltd. and Groove Facilities Co., Ltd., has announced the renewal of its corporate logo to strengthen its corporate brand. The new logo design inherits the trust and track record the group has built while expressing a commitment to flexibly adapting to changing times and challenging new value creation. Since its founding, the group has operated under the theme of 'Bringing GROOVE (a sense of unity) to people, cities, and living.' Given the expansion of business areas, the acceleration of digital shifts, and the diversification of lifestyles, the company decided to refresh its logo to clearly communicate its future vision. The symbol mark is based on the letter 'G,' representing circulation and continuity, while the sharp blue accent in the center symbolizes 'propulsive force' and 'innovation.' The color red represents passion, challenge, and justice, while blue signifies trust, humility, and evolution. The company aims to become a brand recognized both domestically and internationally.