Establishment of 'CIY Ethics Charter': Defining 'Individual Disclosure,' 'Fairness,' and 'Human-Centric' Principles for the AI×HR Era

Great Beans, Inc. (HQ: Yakuin, Chuo-ku, Fukuoka; Representative: Kentaro Inoue) has announced the establishment of the 'CIY Ethics Charter' for its aptitude testing and talent management service, 'CIY,' to formalize its responsibilities as a provider of people analytics.

The charter consists of five core principles: the Principle of Individual Disclosure, the Principle of Consent, the Principle of Fairness, the Principle of Human-Centricity, and the Principle of Transparency. The company commits to upholding these principles in every aspect of service design, operation, and improvement.

[Background of the Charter]

In recent years, AI-based people analytics (human talent analysis) has rapidly evolved and is increasingly being adopted in various HR areas, including recruitment, placement, development, and evaluation. Companies are increasingly interested in these technologies as they can transform HR decisions—which previously relied on experience and intuition—into more objective and reproducible processes.

However, this technology, which treats people as 'data,' carries inherent risks. These include evaluations conducted without the individual's knowledge, the reproduction of biases (such as gender or academic background) through algorithms, and AI judgments directly impacting an individual's career. These are issues that providers of people analytics must address with sincerity.

Internationally, regulations surrounding people analytics are gradually being developed, such as rights of disclosure and rights to object to automated decision-making under the EU's GDPR, and transparency obligations for high-risk AI in employment under the EU AI Act (phased implementation starting 2026). In Japan, similar discussions are underway, including AI operator guidelines, information disclosure related to human capital management, and ongoing revisions to the Personal Information Protection Act.

In this context, CIY has decided that merely meeting the minimum requirements of current law is insufficient. Defining its own voluntary standards is essential to the integrity of its service. This charter is a declaration of those voluntary standards.

[CIY Ethics Charter: 5 Core Principles]

1. Principle of Individual Disclosure Trait data primarily belongs to the individual. As a service standard, CIY will disclose analysis results—which contribute to self-understanding and growth—to the individuals themselves, regardless of the employment relationship.

2. Principle of Consent We provide a mechanism where the purpose and scope of usage are explained to everyone undergoing trait analysis, ensuring examinations are conducted with informed consent.

3. Principle of Fairness We completely exclude immutable attributes—such as gender, age, and academic background—from our judgment algorithms. We provide analysis that focuses on traits themselves, not attributes.

4. Principle of Human-Centricity We remain committed to a design where final decisions on critical life-impacting matters—such as recruitment success/failure or treatment—are made by humans, not AI. CIY does not provide functionality for automated recruitment judgments.

5. Principle of Transparency Analysis results are presented in an understandable format. We provide interpretation guides for each of the 23 traits in plain Japanese to prevent 'black-boxing' in people analytics.

Full details of these principles and their specific implementation are available on the official CIY website.

[Comment from the Representative] Kentaro Inoue, Representative Director, Great Beans, Inc.

'Since starting CIY, our goal in designing the service has not been to 'measure people,' but to build better relationships between individuals and organizations.'

'While AI's rapid development is a powerful tool for this goal, we believe that misused, it can label people uniformly, stifle dialogue, and justify inequality through technology.'

'The CIY Ethics Charter is a clear declaration to society about what we provide and what we do not. It is not because it is required by law, but because as a provider, we have defined the scope of responsibility we should take. This is both a statement of our corporate stance and a call to action for the industry as a whole.'

'Going forward, CIY will gradually implement service designs based on this charter and plans to release a new service embodying its philosophy in the near future.'