Office Smoking Room Digital Signage Media 'BREAK' Launches Self-Promotion Campaign via Ad Trucks

Kosodo Co., Ltd. (Headquarters: Chuo-ku, Tokyo; CEO: Goro Yamashita; hereinafter 'Kosodo') announces the launch of a promotional campaign utilizing ad trucks (mobility advertising), starting Monday, July 6, 2026, for approximately four months, beginning in Shibuya. This initiative, conducted jointly with New Technology Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Junki Miura; hereinafter 'New Technology'), aims to increase awareness of their office smoking room digital signage media 'THE SMOKING ROOM VISION BREAK' (hereinafter 'BREAK').

Campaign Overview

Start Date: July 6, 2026 (Monday)

Duration: Approximately 4 months

Operating Areas: Starting in Shibuya, expanding to Ginza, Roppongi, Akasaka, and other major areas in Tokyo

Planning and Execution: ohpner Inc.

Background

'BREAK' is an audio-enabled digital signage media platform located in office smoking rooms, targeting the valuable 'break time' of business professionals in urban areas. Since its launch in September 2021, 'BREAK' has expanded to 458 facilities and 560 screens as of the end of June 2026, reaching approximately 6.6 million people per month.

With the return-to-office trend driving increased marketing demand for office workers, this campaign aims to further raise awareness of 'BREAK' within Tokyo's major business districts, where advertisers and advertising agencies are concentrated. By leveraging both outdoor touchpoints (ad trucks) and indoor touchpoints (office smoking room signage), 'BREAK' will reach a broader audience of business professionals and advertisers.

Media Kit Download

https://break-smoke.jp/download/

Latest Campaign Case Studies

https://break-smoke.jp/casestudy/

About Mobility Advertising (Ad Trucks)

The planning and execution of this campaign is handled by ohpner Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Ken Doi), which operates offline marketing services. Mobility advertising is an OOH (out-of-home) media format that uses large vehicle wraps and background music to achieve high visibility and reach in high-traffic urban areas.

https://ohpner.com/

Media Overview: Office Smoking Room Digital Signage 'BREAK'

'BREAK' is a digital signage media network installed in office buildings and shared facilities primarily in Tokyo. Its primary users are business professionals aged 20 to 50 working in urban offices, including executives and managers who are highly information-sensitive and involved in business and purchasing decisions. Due to the nature of smoking rooms, users typically visit an average of five times per day, staying for approximately six minutes per visit, allowing for repeated exposure to the same audience. As part of its growth strategy, 'BREAK' refreshed its logo in March 2026.

Inquiries

For inquiries regarding available slots, applications, media kits, or any other questions, please feel free to contact us via the link below. A dedicated representative will respond individually.

Kosodo Co., Ltd.

Contact: https://break-smoke.jp/contact/ URL: https://break-smoke.jp/

'BREAK' aims to solve advertisers' marketing challenges while enhancing the value of physical spaces through the creation and distribution of targeted content. We also welcome participation from various media companies and corporate advertisers.

Kosodo Co., Ltd.

Company Name: Kosodo Co., Ltd.

Address: 5F, Heiwa Building No. 3, 3-3-13 Kyobashi, Chuo-ku, Tokyo

Established: September 29, 2017

Representative: Goro Yamashita

Business Activities: Smoking room operations, smoking room marketing, facility design and management

Website: https://cosodo.co.jp/