Overview Commit Corporation (Headquarters: Matsuyama, Ehime Prefecture), the operator of 'BABYSTORY'—a service that delivers records of childbirth from hospitals—has published an anthology of works from the 1st 'BABYSTORY Episode Award.'
In this project, the company solicited episodes from families who used BABYSTORY, reaching out to 20,236 individuals and receiving 222 submissions. Eight episodes were selected to illustrate how these birth records have supported mothers' mental health postpartum, and they have been compiled into an anthology.
Background of the Project BABYSTORY is a service that delivers photos, videos, and messages from the moment of birth from hospitals to families. A common theme among the 222 episodes submitted was that these 'records of the day of birth' did not remain merely as memories of the event; rather, they helped mothers recall their 'initial wishes' when they felt lost or distressed during parenting, providing vital emotional support.
Overview of the Collection - Title: 1st BABYSTORY Episode Award Collection - Number of people invited: 20,236 - Number of submissions: 222 - Number selected: 8 - Publisher: Commit Corporation
Contents: - Award-winning episodes - Tracing the beginning of the family through photos - Interviews with production staff who were former users - Perspective on selection
Future Outlook Commit Corporation will continue to support the solid management of obstetric clinics based on two pillars: customer satisfaction analysis starting from BABYSTORY and emotional marketing based on neuroscience.
FACT BOX
- Source: PR TIMES
- Category: News