Combz, Inc. has renewed its email distribution tool, 'Combz Mail Plus,' and launched a test operation of the new service, which features enhanced branding support.

The tool, known for its intuitive HTML email editor and high delivery rates, has been growing its user base with pricing from ¥5,500 per month for 1,000 addresses. This renewal adds a professional brand-building support system to its existing values of 'easy, reliable, and affordable.' The company has changed its catchphrase to 'Low price & expert support' to assist businesses facing marketing challenges in the age of AI.

The renewal is driven by changes in the marketing environment due to the spread of generative AI. An increase in user behavior of obtaining information by asking AI has reduced the cost-effectiveness of traditional SEO measures and driven up click prices for web advertising. Combz notes that for companies to survive in this environment, they must either have the name recognition to be chosen by AI or build a strong brand that customers specifically seek out.

This brings email distribution back into focus as a channel less affected by algorithm fluctuations, allowing companies to connect directly with customers. Nurturing customer relationships through continuous information delivery leads to improved brand loyalty.

The core of this renewal is the establishment of a '24-hour branding consultation desk' for subscribers. Currently offered for free for a limited time, it allows users to receive concrete advice from experts on brand presentation, multi-faceted strategies including SNS, and improving customer contact points centered on newsletters. According to the company, clarifying a brand's position can also be advantageous for LLMO (Large Language Model Optimization).

Combz has experienced branding specialists on staff, with a track record that includes increasing weekly impressions by 128 times through character branding improvements. Leveraging this expertise, Combz Mail Plus aims to be more than just a distribution tool, positioning itself as a partner that supports corporate brand development.

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  • Source: PR TIMES
  • Category: News