2027 Desk Calendar Campaign Sees 139% YoY Order Increase as Companies Prepare Earlier for Year-End

The Promotional Goods Distribution Center, operated by Koei Trade Co., Ltd. (Head Office: Chuo-ku, Osaka City; President: Koichi Uesugi), has started selling the 2027 custom desk calendars in June. Under the concurrent 'Ultra Early Bird Campaign,' order counts for the four targeted products have reached 139% of the previous year's level, with order quantities up 107% (※) compared to the same period last year. Custom-printed calendars have long been a staple promotional item for corporate year-end and New Year greetings due to their high practicality and long-term advertising effect, allowing companies to promote their names and brands throughout the year. While demand typically peaks from autumn onwards, an increasing number of companies are now preparing earlier to secure popular items and gain cost advantages. This year's order performance confirms that trend.

※Target: Four products under the Ultra Early Bird Campaign. Comparison based on the same date as the previous year.

Popular Eco-Friendly 'Paper Ring Calendar' Among Campaign Items

The Promotional Goods Distribution Center is running a time-limited 'Ultra Early Bird Campaign' on four of its most popular custom desk calendars, offering special prices such as reducing the standard price from 105 yen (tax included) to 95 yen (tax included).

The Colorful Memory Desk Calendar, which sold approximately 760,000 copies last year, is off to a strong start this year with order counts up 143% and order quantities up 109% compared to the same period last year. Additionally, the eco-conscious Paper Ring Desk Calendar has seen significant growth, with order counts up 150% and order quantities surging 184% year-on-year. Featuring a plastic-free design and paper-based aesthetics, the strong performance indicates a growing preference among businesses for environmentally responsible products.

V010057 Colorful Memory Desk Calendar: Color-coded for easy viewing, with a functional layout that displays four months at once, including the previous month and the next two months.

V010612 Paper Ring Desk Calendar: Features a calm, sophisticated color scheme that highlights the texture of paper. Made of 100% paper, including the rings, eliminating the need for sorting during disposal.

Special Campaign Page Launched

In conjunction with the campaign, a dedicated webpage has been launched summarizing the featured products, pricing, and key features. Customers can view all campaign items, prices, and specifications at a glance.

▼ 2027 Desk Calendar Ultra Early Bird Campaign Special Page

https://lp.hansokuhin.com/calendarcp

Supporting Corporate Year-End Preparation Through a Specialized Platform

The Promotional Goods Distribution Center offers over 500 types of 2027 calendars, including desk and wall-mounted versions, and operates a specialized website focused exclusively on calendars. Moving forward, the company will continue to contribute to corporate and organizational sales promotion by providing product recommendations that support marketing activities and year-end greetings.

▼ Direct Sales Center for Custom Calendars | Industry's Lowest Price Range in 2026

https://calendar-pr.jp

Contact Information

【Koei Trade Co., Ltd.】

Contact: Kuramitsu, Product Department

Phone: 06-6910-5500

Email: [email protected]

URL: https://www.koeitrade.co.jp/

【Promotional Goods Distribution Center】

URL: https://www.hansokuhin.com

Direct sales site for novelties, promotional goods, and commemorative items

Please feel free to contact us for custom printing, quotations, or delivery schedule inquiries.

TEL: 0120-691-550

Mail: [email protected]

Business Hours: Weekdays 9:00–18:00

Free quotations and samples available upon request.