Apparel Collection Based on the World of TV Anime "BLEACH: Thousand-Year Blood War" to be Released for Two Days Only at New Brand "ODDGOOD" POP UP STORE!

CyberAgent, Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Takashi Yamauchi; TSE Prime Market: Securities Code 4751) is pleased to announce that a pop-up store selling an apparel collection for the TV anime "BLEACH: Thousand-Year Blood War" by the new apparel brand "ODDGOOD" will be held for two days only in Harajuku, Tokyo, on Friday, July 17, 2026, and Saturday, July 18, 2026.

The pop-up store will feature items that were first unveiled at "Anime Expo 2026," one of the world's largest anime events held in Los Angeles, USA, making their domestic debut. The lineup includes items featuring the "Quincy Cross" in addition to characters Ichigo Kurosaki, Rukia Kuchiki, Shunsui Kyoraku, Mayuri Kurotsuchi, and Kon. You can enjoy products that maximize the refined aesthetics of the work by fusing the charm overflowing from a scene in the series with the brand's unique perspective.

At the venue, limited edition stickers will be distributed to those who purchase one or more items, and a special campaign will be held where three lucky winners will receive goods autographed by Masakazu Morita, the voice actor for Ichigo Kurosaki.

Furthermore, EC sales will begin on the official online store "ODDGOOD" starting Sunday, July 19, 2026, the day after the pop-up store opens.

◾️POP UP STORE Overview

Event Period: Friday, July 17, 2026 – Saturday, July 18, 2026

Business Hours: Friday, July 17, 12:00 PM – 4:00 PM

Saturday, July 18, 11:00 AM – 7:00 PM

Venue: MIL 2ND

2F, 4-25-29 Jingumae, Shibuya-ku, Tokyo (Harajuku Cat Street)

Admission Fee: Free

【Novelty Items】

1 Special Gift for All Pop-Up Store Purchasers

All customers who purchase one or more items will receive a pop-up exclusive sticker.

※ Service details are subject to change without notice.

※ Stickers will be distributed until supplies last.

2 Autographed T-shirts by Masakazu Morita (Ichigo Kurosaki's voice actor) to be won by 3 people by lottery

Three lucky winners will receive T-shirts autographed by Masakazu Morita, selected from those who purchase one or more items and repost the product post from the official ODDGOOD account at the venue.

【Lottery Participation Method】

1 Purchase one of the eligible items (various T-shirts or caps) at the pop-up store venue during the event period on Friday, July 17, 2026, and Saturday, July 18, 2026.

2 Repost (RP) the designated product post from the official ODDGOOD account (@oddgood_jp) by 11:59 PM on Saturday, July 18, 2026.

※ The designated post for reposting will be announced at the pop-up store venue.

【Lottery Period】

Friday, July 17, 2026, 12:00 PM – Saturday, July 18, 2026, 11:59 PM

【Lottery, Winner Announcement, and Precautions】

・Winners will be notified via direct message (DM) from the official account "@oddgood_jp" after the campaign ends, along with instructions on the next steps.

・To verify eligibility, you will be required to submit a photo that includes both your "purchase receipt" from the pop-up store and the "purchased eligible item (physical item)" in one frame.

・To prevent fraudulent use of images, such as reusing or altering them, we may specify how the photo should be taken (e.g., product placement and angle). Please be aware of this in advance.

・If you lose your receipt or are unable to submit a photo as described above, your entry will be invalidated. Please keep your receipt in a safe place.

・If your X account is set to private, your repost cannot be confirmed, and you will be excluded from the lottery.

・If multiple people apply using the same purchase receipt (and the same product image), all applications will be invalidated.

・Transferring winning rights to a third party, or reselling or commercially using the prize on auction sites or flea market apps is strictly prohibited.

※ Service details are subject to change without notice.

◾️Merchandise Lineup

Name: BLEACH ICHIGO FINAL S/S T-Shirts

Price: ¥15,400 (tax included)

Sizes: M / L / XL (Unisex)

Name: BLEACH RUKIA 卍解 S/S T-Shirts

Price: ¥15,400 (tax included)

Sizes: M / L / XL (Unisex)

Name: BLEACH KON THANKS S/S T-Shirts

Price: ¥15,400 (tax included)

Sizes: M / L / XL (Unisex)

Name: BLEACH SYUNSUI 花天狂骨枯松心中 S/S T-Shirts

Price: ¥15,400 (tax included)

Sizes: M / L / XL (Unisex)

Name: BLEACH SHINING MAYURI S/S T-Shirts

Price: ¥15,400 (tax included)

Sizes: M / L / XL (Unisex)

Name: BLEACH QUINCY CROSS Cap

Price: ¥10,230 (tax included)

Size: One Size

・Distributor: CyberAgent, Inc.

・Copyright notice: ©️K/STDP

◾️Online Sales

・Sales Start: Sunday, July 19, 2026, 10:00 AM –

・Delivery Time: Scheduled to ship within one week of order placement

・Sales Location: ODDGOOD

https://oddgood.jp/

※ Sales will end when stock runs out. Please understand this in advance.

◾️About ODDGOOD

Stay ODD, It’s GOOD. - Turn your passion into the right answer.

A brand that fuses Japan's proud IPs with Tokyo's street culture to disseminate new culture to the world.

We propose new value and experiences to the global community with Japan's unique creativity, alongside creators rooted in Japanese culture.

We will deliver the appeal of the works through "ODDGOOD" to long-time fans as well as cultural consumers who are not familiar with the series, maximizing their touchpoints with the works.

Official X: @oddgood_jp (https://x.com/oddgood_jp)

Official Instagram: oddgood.jp (https://www.instagram.com/oddgood.jp)

◾️About "BLEACH"

"BLEACH" is a sword-fighting battle action comic by Tite Kubo, serialized in "Weekly Shonen Jump." It boasts enduring popularity worldwide even after its completion, with over 130 million copies in the series' cumulative circulation.

The TV anime, which began airing in October 2004, has produced over 360 episodes to date and includes four feature-length theatrical films.

The anime adaptation of the final arc, "BLEACH: Thousand-Year Blood War," began airing in October 2022 on TV Tokyo and other networks. The final cour, "BLEACH: Thousand-Year Blood War - The Separation," will begin airing on July 25, 2026.

Official Website: https://bleach-anime.com/

Official X: @BLEACHanimation (https://x.com/BLEACHanimation)

Official YouTube: @official_bleach (https://www.youtube.com/@official_bleach)

Official TikTok: https://www.tiktok.com/@bleach.official

CyberAgent, Inc. Company Profile

Company Name: CyberAgent, Inc.

Location: Abema Towers, 40-1 Udagawa-cho, Shibuya-ku, Tokyo

Established: March 18, 1998

Capital: 7,654 million yen (as of the end of September 2025)

Representative: Takashi Yamauchi, President and CEO

Business Activities: Media & IP Business, Internet Advertising Business, Game Business, Investment and Incubation Business

Inquiries Regarding This Release CyberAgent, Inc. Public Relations: Taguchi E-mail: [email protected]