New 'Check-in Reward Points' Feature Added to BM Smart Mirror for Salons

Cynd Inc. (Headquarters: Shinagawa-ku, Tokyo; CEO: Takashi Okuwaki) has announced the release of a new 'Check-in Reward Points' feature for its salon smart mirror, 'BM Smart Mirror'.

By integrating 'BeautyMerit' with 'BM Smart Mirror', the system allows customers to check in by holding their app's QR code up to the mirror's camera. This triggers a lottery game on the screen, awarding points based on the results and the store's settings.

This functionality helps salons promote app registration and increase repeat visit rates. It creates a new avenue for communication, where customers can earn points through a game and use them for extra services or to purchase products.

Additionally, as points are automatically awarded upon check-in, the system eliminates human errors like forgetting to add points or complex manual calculations, significantly simplifying standard salon checkout processes.

Through BM Smart Mirror, the company aims to add value to the time spent at salons and continue pursuing mechanisms that contribute to maximizing salon profitability.

*This feature requires a BeautyMerit subscription.

[Overview of BM Smart Mirror] A smart mirror integrated with a large display that can deliver various information and content. It allows for high-precision counseling by checking medical record information, and provides opportunities to show advertisements, campaigns, and retail products during treatments, thereby enhancing the value of the customer's time in the salon.

[Overview of BeautyMerit] A salon-specific system that offers centralized reservation management, official app creation, and e-commerce functionalities. It integrates with major reservation platforms and SNS providers (Google, LINE Yahoo, Meta) to enable 24/7 reservation management.