Where can I buy the Seoul Collection?

Available at the Samantha Thavasa official online store and physical stores nationwide.

When is the backpack released?

The quilted backpack will be available starting July 17.

Who is the target audience?

Mainly women aged 20-40 who are interested in Korean fashion trends.

What is the price range?

From ¥19,800 to ¥25,300, designed for everyday affordability.

Is the Korean designer's name disclosed?

Not mentioned in the release; expected to be announced later.

Samantha Thavasa Launches 'Seoul Collection' Designed by Top Korean Designer, Introducing Trendy New Items Inspired by Korean Fashion

Published Jul 16, 2026 10:26 PM ・ Updated Jul 16, 2026 3:45 PM ・ 4 min read ・ Source: PR TIMES

Samantha Thavasa has launched its 'Seoul Collection,' co-created with a leading Korean designer. Featuring fresh, Korean-inspired trends, the new lineup debuts select items on July 11, with full availability from July 17. The collection blends minimalist elegance with contemporary Seoul style.

Samantha Thavasa Japan Limited (President & CEO: Koji Furuya, headquartered in Shinagawa-ku, Tokyo) announces the launch of the 'Seoul Collection' under its brand 'Samantha Thavasa'. This special collection is designed in collaboration with a top Korean designer, bringing fresh Korean fashion trends into the brand's signature style.

Release Schedule

July 11 (Sat) – Limited items available (excluding backpacks)

July 17 (Fri) – Full product lineup launch

¥19,800

A lightweight and flexible handbag made from nylon with a clean, minimalist design and no excessive embellishments.

Features a subtle ribbon detail on the side, offering a refined yet understated look.

Ideal for everyday use.

¥20,900

A modern, trend-forward gathered design.

The silhouette makes a statement, while the tonal gathering detail keeps the look balanced and stylish.

With its glossy texture and trendy single-handle structure, this piece elevates any outfit.

¥22,000

A vintage-textured item in a soft beige tone.

The ribbon detail on the pocket adds a sweet touch to the casual style, aligning perfectly with the popular 'sweet-casual' trend.

Despite its slim appearance, it offers ample interior space, making it practical for daily use.

¥20,900

Features a central padlock accent, adding a touch of luxury to the design.

Its versatile aesthetic suits both formal and casual wear, making it perfect for work and leisure.

¥25,300

A soft, lightweight quilted backpack.

Silver chain shoulder straps add a chic, elevated touch, preventing the look from being too casual.

With a well-balanced size, it’s perfect not only for daily use but also for travel and outings.

※ This backpack will be available starting July 17 (Fri) only.

Samantha Thavasa Official Website

https://www.samantha.co.jp/Samantha_Thavasa/

Samantha Thavasa Official Online Store

https://www.samantha.co.jp/Samantha_Thavasa/

Company Overview

Company Name: Samantha Thavasa Japan Limited

President & CEO: Koji Furuya

Founded: March 10, 1994

Business: Planning, manufacturing, and sales of bags and jewelry

URL: https://www.samantha.co.jp/company

FACT BOX

Source: PR TIMES
Category: New Product
Dates in source: 7/11 / 7/17
Products / services: Seoul Collection

Samantha Thavasa Launches 'Seoul Collection' Designed by Top Korean Designer, Introducing Trendy New Items Inspired by Korean Fashion

⚡ Key Points

Release Schedule

Samantha Thavasa Official Website

Samantha Thavasa Official Online Store

Company Overview

FACT BOX

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