Popular 'Samoyed Cafe moffu' Launches 'Healing x Support' Event for Soccer Season Starting June 11

Fluffy Samoyeds have changed into Japanese soccer supporter uniforms.

Samoyed Cafe moffu, which boasts hundreds of millions of views on social media and attracts attention from both domestic and international visitors (with two locations in Tokyo and one in Osaka), has renewed its store interiors to a limited-time 'Japan soccer support' theme starting today, June 11, 2026 (Thursday). This summer, as global excitement for soccer rises, we are offering a special support experience with our 'Samoyeds you can go see.'

Background of the Project: Delivering 'Healing' and 'Excitement' Simultaneously

In recent years, attention toward experiential cafes has increased rapidly, centered around SNS. While moffu has been supported by many fans as a place of 'healing,' this time we are proposing new value by adding the emotional experience of 'support.'

In a space decorated in blue tones, Samoyeds wearing moffu original support uniforms will greet visitors. As moffu is highly popular among inbound tourists and continues to spread on overseas SNS, this is a fusion of Japanese support culture and 'healing' that only moffu can realize.

List of Limited-Time Contents

1. Store Renewal Decorations based on blue tones and spatial production with a support mood. Photo spots that are 'SNS-worthy' are also installed.

2. Limited Acrylic Keychain Sales Designed with Samoyeds wearing moffu original support uniforms. Sold in limited quantities as a random set with different expressions and poses.

3. Soccer Support SNS Posting Campaign (6/11 - 7/31) Follow our official Instagram, take a photo of a Samoyed wearing a support uniform, and post it to your Story to receive a limited-edition sticker or a limited-edition acrylic keychain.

[Implementation Period] June 11, 2026 (Thu) - July 31, 2026 (Fri) *Participation is limited to visiting customers. *Prizes are available in limited quantities. *Prizes may be discontinued once stock runs out. *Campaign contents are subject to change without notice.

[Implementation Locations] Samoyed Cafe moffu Harajuku Store Samoyed Cafe moffu Takeshita-dori Store Samoyed Cafe moffu Osaka Shinsaibashi Store Official Website: https://samoyedmoffu.com/

About Coverage and Filming We can accommodate in-store coverage and filming. We can also provide material photos. Please feel free to contact our public relations department below.

[Public Relations Contact] Samoyed Cafe moffu Co., Ltd. Public Relations: Yasui, Tel: 080-1277-5539, Email: [email protected]