Visitor Satisfaction at 96.6%, Exhibitor Overall Satisfaction at 95% & Next Exhibition Intent at 100% -- "Mama Matsuri 2026" Exhibitor and Sponsor Recruitment Begins

Sunmedix Co., Ltd. (Headquarters: Nagano City, Nagano Prefecture, Representative Director: Kazuo Yamaguchi) will hold "Mama Matsuri 2026," a parent-child participation event organized by the editorial department of the parenting information magazine "Gekkan Monami," on November 21, 2026 (Sat) from 10:00 to 15:00 at the Northern Sports and Recreation Park (Nagano City). SBC Shin-Etsu Broadcasting is a co-organizer. We are currently recruiting companies for booth exhibition and sponsorship.

This will be the 11th "Mama Matsuri." At the previous event held on November 22, 2025, we welcomed 1,250 families, approximately 4,000 parents and children, and had 24 companies exhibit.

The visitor survey showed a total of 96.6% of respondents were "Very Satisfied" or "Satisfied" (a 20% increase from last year), and 82.5% expressed "I definitely want to attend next time" (a 25% increase from last year), indicating that both satisfaction and repeat attendance intent are increasing year by year.

The survey for exhibiting companies also yielded high evaluations, with an overall satisfaction rate of 95% and a 100% intention to exhibit again. Concrete results, such as acquiring hundreds of potential customers and leading to contracts and sales, are being generated across a wide range of industries, from housing, insurance, and finance to food and education.

Inquiries about exhibiting can be made here.

Event Overview

Event Name: Mama Matsuri 2026

Date: November 21, 2026 (Sat) 10:00 - 15:00

Venue: Northern Sports and Recreation Park (Nagano City, Nagano Prefecture)

Access: Train: 5-minute walk from Sansai Station on the Hokushin Line.

Admission: Free (advance reservation required)

Organizer: Monami Editorial Department (Sunmedix Co., Ltd.) Co-organizer: SBC Shin-Etsu Broadcasting

Click here for the 2025 event report.

"Exhibition Effects" Seen in Exhibitor Surveys (From the survey for previous exhibitors, 30 valid responses)

From the Exhibitor and Sponsor Survey:

1 High Overall Satisfaction and Continued Intent - Overall Satisfaction: 95% combined "Very Satisfied" and "Satisfied" - Next Exhibition Intent: 100% combined "Will Exhibit" and "Considering Exhibition" - Visitor Number Satisfaction: 100% combined "As Expected" and "Exceeded Expectations"

2 Concrete Results Across All Industries - Housing/Real Estate: Company A received 356 inquiries, Company B received 211, and Company C received 350. - Finance/Insurance: Company D achieved a sign-up rate that they stated, "We have never had this many sign-ups even for our own company events." - Food/Food Trucks: Company E expanded brand awareness and promoted products by offering 1,960 samples for tasting.

- Education/Lessons: Company F secured 125 applications for trial lessons, with many cases directly leading to contracts and sales. - Social Media/Member Acquisition: Company G gained 112 Instagram followers and 12 YouTube subscribers, while Company H increased their Instagram followers by 170, demonstrating results driven by social media that continue beyond the event.

3 Voices from Exhibiting Companies (Excerpts/Summaries) - "The high number of visitors led to increased brand awareness." - "Although we were initially concerned about the venue being new, the number of visitors exceeded our expectations, and we felt a strong sense of accomplishment." - "We exhibit every year and were pleased with the venue's capacity to handle the large number of visitors." - "We received feedback of 'better-than-expected customer attraction.'" - "We were able to have many people try our products, which led to increased awareness and product appeal."

Click here for Mama Matsuri detailed materials.

Features of "Mama Matsuri"

From the 2025 Visitor Survey:

1 Direct Reach to Parenting Families in Nagano Prefecture In addition to direct advertising in the local free paper "Gekkan Monami" (circulation 44,000 copies, distributed in 19 municipalities including Nagano City, Ueda City, Chikuma City, etc., and placed in 253 kindergartens/nurseries and 586 stores) and its online version, we aim to attract visitors from outside Monami's distribution areas and from other prefectures through our social media with over 21,500 cumulative followers.

2 Diverse Content for a Full Day of Family Fun We offer a wide range of content that allows families to stay for extended periods, including kids' sports day, picture book readings and stage shows, children's photo sessions, handmade markets, used clothing flea markets, picture book bazaars, food trucks, and sales of bread and sweets. The "Kids' Sports Day," held in cooperation with Shingakkai Kindergarten and Certified Kodomoen, was also well-received last time.

3 Proven Results Across a Wide Range of Industries Concrete results are being generated across all industries, from housing and insurance to finance, food, and education. For details, please refer to "Exhibition Effects Seen in Exhibitor Surveys" below.

Target Exhibiting Companies (Examples)

- Housing, Cars - Insurance, Mutual Aid, Financial Planning - Delivery Services, Beverages, Food, Leisure - Commemorative Photo Sessions - Maternity Wear, Underwear, Body Care Cosmetics - Pregnancy Record Apps, Career Consultation for Women, Child-rearing Support Services - Strollers, Baby Carriers, Toys, Educational Toys - Infant Formula, Baby Food, Diapers, Hygiene Products, Baby Wear - Cram Schools, English Conversation Schools, Educational Material Sales - All services and products for families with preschool children.

We welcome inquiries about exhibiting and sponsoring other types of products and services. Participation is also possible for gift sponsorship (sampling and raffle prizes) only.

Inquiries Regarding Exhibition and Sponsorship

Companies considering exhibiting or sponsoring "Mama Matsuri 2026" are welcome to contact us via the form below or by phone. Our staff will respond promptly.

Inquire here.

About "Gekkan Monami"

"Monami" is a community-based free magazine that delivers information to make the "everyday parenting" of parenting mothers in Nagano more enjoyable and fulfilling.

- Publication Date: 1st of every month - Distribution Area: Nagano City, Ueda City, Chikuma City, Suzaka City, Nakano City, Tōmi City, Iiyama City, Sakaki Town, Obuse Town, Iizuna Town, Yamanouchi Town, Takayama Village, Shinano Town, Kijimadaira Village, Nagawa Town, Aoki Village, Nozawaonsen Village, Ogawa Village, Sakae Village (19 municipalities) - Distribution Locations: 253 kindergartens/nurseries, 586 stores - Circulation: 44,000 copies

URL: https://monami-mama.com/

About Sunmedix Co., Ltd.

Based in Nagano City, Nagano Prefecture, Sunmedix Co., Ltd. publishes the parenting information magazine "Gekkan Monami," plans and operates parenting events such as "Mama Matsuri" and "Shinshu Parenting Support Festival," plans and operates the president interview media "Gakusei Shuzaihan," and provides digital marketing support services. Our mission is to connect local small and medium-sized enterprises with consumers and residents through our community-based media.

Company Profile Company Name: Sunmedix Co., Ltd. Representative: Kazuo Yamaguchi, Representative Director Location: Kokudai Dai 2 Bldg. 1F, 1756-1-1 Kita Nagai, Nagano City, Nagano Prefecture, 381-0025, Japan Established: February 15, 2013 Capital: 7 million yen TEL: 026-244-5552 Business Activities: Media Platform Business / Digital Marketing Support Business URL: https://www.sunmedix.jp