Harmonyland Launches 'Hachamecha Summer Party!' and New Facility 'NAKAYOKU LAB' – Sun-Kissed Cinnamoroll and Kuromi Make Their Debut, Sparking Social Media Buzz

Harmonyland (Hiji Town, Oita Prefecture), a Sanrio Character Park operated by Sanrio Entertainment Co., Ltd. (headquartered in Tama City, Tokyo; President and CEO: Aya Komaki), launched its summer event 'Hachamecha Summer Party!' on Friday, July 3, 2026. On the same day, the new facility 'NAKAYOKU LAB (Nakayoku Lab)', featuring new attractions, opened its doors. This report covers the opening day highlights.

This year’s summer event at Harmonyland is the 'Hachamecha Summer Party!', offering a variety of party-themed content for an energetic and emotional summer experience. At the media unveiling event on opening day, Cinnamoroll and Kuromi made a special appearance in sun-kissed versions—an unprecedented debut for Sanrio theme parks.

Additionally, the highly anticipated limited-time water show, 'South Island!?! Hachamecha Splash Party!', premiered. Dynamic water jets shot from water cannons in sync with upbeat music that sets the summer party mood, thrilling the audience. Guests visiting on opening day shared feedback such as, 'The splashing water was so powerful, it really made me feel summer!' and 'Clapping and dancing to the music was so much fun!'. Other highlights include limited-edition merchandise featuring the sun-kissed characters and refreshing summer-themed food and drink menus, making this a summer packed with exclusive content.

On the same day, the new facility 'NAKAYOKU LAB' opened, aiming to create a comfortable environment for guests of all ages and backgrounds. Inside, Honda's mobility robot 'UNI-ONE', operable by shifting body weight, is integrated with AR technology in the new attraction 'Sky Pal Collection'. This immersive experience allows guests to feel as if they are flying through the sky alongside Sanrio characters. The facility also includes inclusive spaces such as a 'Rest Area' and 'Calm-Down Space' for all guests to use comfortably. Starting Monday, July 6, an 'AI Voice Guide Tour' will be offered on weekdays only, allowing guests to ride the 'UNI-ONE' while touring Harmonyland, further expanding accessible experiences.

This summer at Harmonyland, in addition to the launch of new attractions and facilities, numerous special programs featuring the sun-kissed characters are being offered. Come enjoy uniquely 'hachamecha' summer memories available nowhere else.

Advance Event Report

Summer Event 'Hachamecha Summer Party!'

Sun-Kissed Characters Make Their Debut at Harmonyland, Sparking Social Media Buzz! Cinnamoroll and Kuromi Appear Exclusively

On the opening day, Cinnamoroll and Kuromi made a special appearance in their sun-kissed forms—an unprecedented debut for Sanrio theme parks.

The appearance of the characters in their uniquely tanned looks generated great excitement among attendees. Throughout the event period, they will appear in various programs including character greetings and the 'Hachamecha Summer Bingo!' game. Additionally, photo spots featuring the sun-kissed characters will be available in the Flower Garden, complete with fun interactive elements like levers that release water when pressed, offering guests a one-of-a-kind summer experience.

In addition to Cinnamoroll and Kuromi, sun-kissed versions of Pompompurin and Duck Peckle made their debut, along with appearances by Hello Kitty and Dear Daniel. Guests will be welcomed in exclusive summer-only outfits that can only be seen here.

Hello Kitty, Dear Daniel, Pompompurin, Duck Peckle

Limited-Time Photo Spots

Soaking-Wet Fun: 'South Island!?! Hachamecha Splash Party!' Premieres

On opening day, the limited-time water show 'South Island!?! Hachamecha Splash Party!' premiered.

Kuromi prepares for a summer party on a tropical island. Just as she expects a joyful celebration filled with beautiful scenery and upbeat music, unexpected mishaps occur, filling the venue with surprise and laughter. The show features sun-kissed versions of Hello Kitty, Kuromi, and Pompompurin appearing on screen. In addition, dynamic water jets shoot from water cannons in sync with the lively summer party music, creating an exhilarating atmosphere. Guests on opening day commented, 'The splashing water was so powerful, it really made me feel summer!' and 'Clapping and dancing to the music was so much fun!'. At the front of Kitty Castle, bubbles were also released, creating a joyful space filled with water and foam where guests cheered and enjoyed the show. Don’t miss this refreshing, splash-filled experience—enjoy it live on site!

Limited-Edition Merchandise Featuring Sun-Kissed Characters

In conjunction with the event launch, original merchandise for the 'Hachamecha Summer Party!' was released.

Among the items, mascots and plush pouches featuring the adorable sun-kissed characters drew significant attention. Also available are sunglasses-shaped keychains and clear-material shoulder bags, perfect for both park visits and daily use. Many guests were seen wearing the merchandise, fully enjoying their own version of a 'hachamecha' summer alongside the limited-edition items.

Chilled Limited-Time Food Perfect for Hot Summer Days

During the event, limited-time food and drink menus inspired by the 'Hachamecha Summer Party!' world are also available.

The menu focuses on cool, refreshing options such as ice cream, frappes, floats, and frozen drinks—perfect for hot summer days. Standout items include the 'Staff Recommended Ice' with colorful toppings inspired by each character and the generous 'Chocolate Frappe', both visually appealing and highly photogenic, attracting guests eager to capture the moment.

'Hachamecha Summer Party!' Details

[Overview]

Period: Friday, July 3, 2026 – Tuesday, September 15, 2026

Details: https://www.harmonyland.jp/sp/summerparty/index.html

[Programs]

- Limited-time water show

'South Island!?! Hachamecha Splash Party!'

- Character greetings featuring summer-themed characters (partially reservation-based, paid)

- Bingo game with exciting prizes: 'Hachamecha Summer Bingo!'

- Limited-edition original merchandise

- Limited-time parade: 'Iceful Parade'

- Limited-edition original food

- Harmonyland original lottery

Advance Experience Report

New Facility 'NAKAYOKU LAB' Debuts Today

AR Technology Meets Sanrio Characters