Wellness Dining Enhances PR with PRONE, Establishes Self-Sustaining PR Organization and Significantly Increases Media Relationships in One Year

Wellness Dining Co., Ltd. (headquartered in Sumida-ku, Tokyo; President: Akinori Nakamoto), which provides frozen meal delivery services supervised by registered dietitians, announces that it has established a self-sustaining PR organization and achieved remarkable results by utilizing the online PR service 'PRONE' (https://prone.jp/) provided by Shupudo Co., Ltd.

Having formally launched its PR activities one year ago to enhance 'credibility' among senior customers, Wellness Dining has significantly increased the number of journalists it can approach through the use of PRONE. As a result, the company has successfully secured interview requests from major media outlets, including economic newspapers. A newly published web page details the background of the company's PR enhancement efforts and the specific processes of implementing PRM (Public Relations Management) to turn journalist relationships into organizational assets.

▼ Case Study Page: Wellness Dining

'Launching PR Activities to Move Beyond Advertising-Dependent Customer Acquisition and Enhance Credibility'

https://prone.jp/voices/3

Wellness Dining Co., Ltd. (Left) Executive Director Mr. Sasaki (Right) Assistant Manager, Wellness Consultant, CS Division Ms. Oda

◆ Key Challenges, Initiatives, and Results

Challenges

- Recognized the need to pursue non-advertising customer acquisition to enhance brand 'credibility,' a key factor for customers

- Wanted to generate media coverage to create opportunities for business alliances (corporate collaborations)

- Needed a system to prevent PR operations from becoming person-dependent to ensure continuous PR talent development

Key Initiatives

- Utilized PRONE's 'story pitch' function to provide information to media outlets with no prior connections

(e.g., a tasting event for dementia-prevention meal kits developed in collaboration with Eisai Co., Ltd.)

- Accumulated contact histories with journalists in PRONE's PRM media list, establishing an environment where PR know-how could be shared and replicated within the team

- Recruited young team members with in-depth knowledge of products and services into the PR team and equipped them with PRONE

Results

- The number of journalists approachable by the company significantly increased within one year (approximately 70% established via PRONE)

- Secured a solo interview with the company president, initiated by contact through PRONE

- Prevented PR operations from becoming person-dependent by utilizing 'contact history,' enabling inexperienced junior members to replicate successful approaches

▲ Contact history screen: Records details such as the approach taken with each journalist and its outcome, enabling information sharing within the PR team and strategic planning for future outreach

◆ Comments from Wellness Dining Co., Ltd.

・Executive Director Shunfumi Sasaki

'We believed media coverage was essential to ensure 'credibility' among our primary customers—senior citizens—and to sustain long-term business growth. Just one year after launching PR activities, we have significantly expanded our journalist network and achieved tangible results, including coverage in major economic newspapers and a president interview. This fiscal year, we have added young team members who deeply understand our products and customers. By recording our activities and institutionalizing our know-how, we will continue to challenge ourselves in PR to make our company's appeal more widely known to society.'

・Assistant Manager, Wellness Consultant, CS Division Maho Oda

'We receive various voices from customers every day. We value the fact that these voices serve as the 'original source' for product development and aim to leverage them in our PR activities as well.'

For more details on Wellness Dining's processes and initiatives, please visit:

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【Wellness Dining Case Study Page】

Launching PR Activities to Move Beyond Advertising-Dependent Customer Acquisition and Enhance Credibility

Securing Media Interviews Through Continued Outreach to Journalists Connected via PRONE's 'Story Pitch'

~Approachable Journalists Significantly Increase in One Year; PRM Practice Achieves Media Exposure~

https://prone.jp/voices/3

＜Content＞

Launched PR activities to move beyond advertising-dependent customer acquisition and enhance credibility

Introduced the online PR service 'PRONE' to build media relationships

Secured interviews with major media through continued outreach to journalists initially contacted via 'story pitch'

Company executives personally input contact histories to institutionalize PR know-how

Aim to continue using PR to communicate how customer feedback shapes product development

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◆ About Wellness Dining Co., Ltd.

Founded in 2011, Wellness Dining operates under the philosophy of being a 'warm-hearted health support group that cares for your body and family.' The company provides specialized meal delivery services for dietary restrictions, supervised by registered dietitians, along with free nutritional consultation services. In recent years, it has expanded its preventive care menu, including dementia prevention meals developed in collaboration with Eisai Co., Ltd. and services addressing frailty in the elderly. The company emphasizes a system where all menu items are taste-tested by employees, including executives, and customer feedback is professionally integrated into product development.

＜Company Overview＞

Representative: President Akinori Nakamoto

Head Office: 6F Arkasentral, 1-2-1 Kinshicho, Sumida-ku, Tokyo 130-0013

Established: 2011

Business Activities:

- Planning and sales of restricted-diet meal delivery services for seniors supervised by registered dietitians

- Nutritional consulting services

URL: https://www.wellness-dining.com

◆ About the Online PR Service 'PRONE'

PRONE is an online PR service developed by Shupudo, which has supported over 200 companies in PR. It offers a one-stop solution for corporate information dissemination, including AI-powered press release creation, media distribution, PRM (media management), and performance measurement. Currently, approximately 1,500 companies, ranging from large enterprises to startups, use the service.

＜Main Plans＞

- Free Plan: PRONE News publication, AI-powered press release creation (up to 3 times), journalist club search, etc.

- Monthly Plan (from ¥10,000/month): Distribution to approximately 240 media outlets, PRM media list, story pitch, PR consultation, etc.

- Spot Plan (from ¥20,000 per use): One-time use from AI-powered press release creation to distribution and results tracking

URL: https://prone.jp/

◆ About PRM Media List

PRM (Public Relations Management) is a cloud service that centrally manages journalist information, contact histories, and distribution results to support corporate media relations. Through features like a public journalist database, email distribution, and performance measurement, it supports continuous improvement of PR activities.

▲ In the 'Public Journalist Database' of the PRM Media List, journalists can be searched using various criteria

▲ Journalist page in the 'Public Journalist Database': Displays each journalist's profile, published articles, and contact SNS information