[Survey of 150 Current Cabaret Hostesses] The Real Relationship Between Dress Choice and Number of Nominations. Over 70% Answered "Sales Increased After Changing Dresses"!

Even in the diversifying nightlife industry, hostess clubs remain a central presence.

For hostesses working in these clubs, dresses are important items that influence their sales.

To investigate just how much dresses affect sales, the hostess dress mail-order site "Rew-You" (https://www.ryuyu.net/) conducted a survey on the real situation among current hostesses.

"Cabaret Dress and Sales Survey" Overview

- Target Audience: Current Hostesses

- Number of Participants: 150

- Survey Period: June 1, 2026 - June 30, 2026

- Survey Method: Internet Survey (Self-administered)

Q1. Did changing the "design or color" of your dress lead to any changes in your number of nominations or sales?

1 Significantly Increased: 24.7% (37 people)

2 Slightly Increased: 48.0% (72 people)

3 No Change: 26.0% (39 people)

4 Decreased: 1.3% (2 people)

Q2. How often do you wear a new dress (a "decisive dress")?

1 2 or more dresses per month: 18.7% (28 people)

2 About 1 dress per month: 44.0% (66 people)

3 1 dress every 2-3 months: 30.7% (46 people)

4 1 dress or less every 6 months: 6.6% (10 people)

Q3. What is your average budget per dress?

1 Less than 5,000 yen: 15.3% (23 people)

2 5,000 yen to less than 10,000 yen: 52.0% (78 people)

3 10,000 yen to less than 20,000 yen: 26.7% (40 people)

4 20,000 yen or more: 6.0% (9 people)

Q4. What dress silhouette/style do you currently feel is most "popular with customers" at your establishment?

1 Elegant Korean-style Cabaret One-piece: 38.7% (58 people)

2 Mature-style Tight Mini Dress: 28.0% (42 people)

3 Cute-style Flare Mini Dress: 20.7% (31 people)

4 Casual Private-Date-Style Cabaret One-piece: 12.6% (19 people)

[1st Place] "Elegant Korean-style Cabaret One-piece" - Balancing Trendiness and Elegance

This popular one-piece dress, with its trendy nuanced colors and elegant design, is currently most likely to lead to nominations.

▶▶▶ See Elegant Korean-style Cabaret One-pieces

[2nd Place] "Mature-style Tight Mini Dress" - The Classic, Overwhelmingly Popular with Men

A must-have item for hostesses, this dress beautifully accentuates the body line and helps create a flattering silhouette.

▶▶▶ See Mature-style Tight Mini Dresses

[3rd Place] "Cute-style Flare Mini Dress" - No. 1 in Affection

A dress that covers the stomach and thighs while creating a doll-like cuteness.

▶▶▶ See Cute-style Flare Mini Dresses

[4th Place] "Casual Private-Date-Style Cabaret One-piece" - Also Ideal for Lounges and Galba

A natural and elegant one-piece dress, perfect for "paid private dates."

▶▶▶ See Casual Private-Date-Style Cabaret One-pieces

Q5. What is the most important point when choosing a dress? (Multiple answers possible)

1 Makes you look stylish (body type, slimming effect): 78.0% (117 people)

2 Popular with men / customer preference: 54.7% (82 people)

3 I like it myself / it boosts my mood: 42.0% (63 people)

4 Low price: 31.3% (47 people)

Survey Results

72.7% of hostesses answered that their sales increased by changing their dresses! This shows the close relationship between attire and performance.

The average dress budget is mainly "under 10,000 yen (sum of "less than 5,000 yen" and "5,000 to less than 10,000 yen")," accounting for about 70% (67.3%). This highlights the smart, cost-performance-focused choices of the Reiwa era.

The current trend is "elegant Korean-style" at 38.7%, ranking first. "Cleanliness and silhouette correction" are the basic principles for choosing dresses over excessive exposure.

"Real Voices" of Current Hostesses (Excerpts from Free Responses)

"Since I switched to a Korean-style tight dress, I've been complimented more by new customers, which has led to more nominations!" (Early 20s, Cabaret Club Employee, Resident of Osaka Prefecture)

"If I wear the same dress too many times a week, customers get bored, so I try to wear about 2 new cute, affordable dresses per month." (Late 20s, Cabaret Club Employee, Resident of Tokyo Metropolis)

"Ever since I started choosing dresses that fit my body type, I've been complimented on my figure, and my in-house nominations have increased significantly! Dresses are the best weapon to make myself look most beautiful." (Mid-20s, Cabaret Club Employee, Resident of Aichi Prefecture)

Summary

This survey revealed that for modern hostesses, dresses are not just work attire but an important "advance investment" that significantly influences their number of nominations and sales.

In recent years, in particular, dresses with "elegant Korean-style designs" and those that offer "silhouette correction/slimming effects" tailored to one's body type (straight, wave, natural) are trending and supported by many customers, rather than excessive exposure.

Furthermore, the survey highlighted the smart self-production techniques of Reiwa-era hostesses, who systematically rotate cute, affordable dresses each month to maintain a fresh impression.

The hostess dress mail-order site "Rew-You" operates under the concept of "making as many hostesses as possible shine cutely 24/7, 365 days a year."

From classic glamorous high-end cabaret dresses to trendy pieces, affordable "super cheap" and "petit price" dresses, as well as non-dress items like casual private-date-style one-pieces and accessories, they offer an industry-leading, extensive lineup at reasonable prices. They continue to provide cutting-edge trend dresses so that current hostesses can continue to make advance investments without strain and shine their brightest at work.

Official Website: https://www.ryuyu.net/

Instagram: https://www.instagram.com/ryuyu_dressshop/

TikTok: https://www.tiktok.com/@rew_you_dressshop

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Company Name: Shairy Inc.

Address: Kyobashi Daihatsu Bldg. 807, 2-2-40 Katamachi, Miyakojima-ku, Osaka-fu

Representative Director: Sayaka Hasegawa

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