Launch of 'Fan Food': Experiential Food Planning and Proposals to Monetize 'Oshi-katsu' Demand

Shingi Corporation (Headquarters: Minamiyoshijima, Naka-ku, Hiroshima; Representative Director: Tomohiro Tanaka) is officially launching the planning and proposal of experiential food, 'Fan Food (FAN & FUN + FOOD).' At event venues such as sports games, music concerts, and theme parks, 'food and drink' have evolved from merely satisfying hunger into an experience itself. With limited value such as 'wanting to share on social media' and 'only available at that specific location,' our company defines original products that embody the worldview of brands and characters through both food and packaging as 'Fan Food' and proposes it as a new event revenue model.

'Fan Food' serves as a powerful communication tool in the 'Oshi-katsu' experience that captures fans' hearts. However, many event managers face challenges such as reproducing brand worldviews, finding OEM partners for small-lot production, and the complexity of arranging food and packaging separately. Leveraging our expertise in both food and packaging production, we provide end-to-end support from planning to commercialization. By consistently designing logos and characters across food and packaging, and flexibly responding to small-lot orders, we reduce the burden on managers and maximize revenue. Proposed items include shaped churros, printed cookies, and more, and we will further strengthen our proposals focusing on the sports, entertainment, and environmental industries.