The 'Branding Starter Kit' service begins with in-depth interviews with company executives to understand the enterprise and its products, clarify the brand concept and target audience, and then proceeds to develop essential brand elements such as naming, taglines, symbol marks, and logotypes. To mark the company's 33rd anniversary, the service is offered at a special price of ¥330,000 (excluding tax) and is limited to the first 33 SMEs that apply. By supporting companies in taking their first step toward reevaluating their corporate value, CPUG aims to contribute to the growth and sustainability of SMEs.

Background of the 'Branding Starter Kit' Launch

Since its founding in 1993, CPUG Co., Ltd. has been engaged in advertising and brand development for over 30 years. Throughout this time, the company has observed that many SMEs possess excellent technologies, products, and services but fail to effectively communicate their value through branding. A brand is not merely a logo; it is the clear articulation of a company’s mission, strengths, and purpose, consistently expressed through language and design. To make its accumulated brand development expertise accessible to SMEs, CPUG has created the 'Branding Starter Kit'—a tailored support service designed to help small businesses build strong brands.

About the 'Branding Starter Kit'

Based on interviews with business leaders, the service organizes the value of the company, products, and services and clarifies the brand’s strategic direction. It then develops:

- Brand Concept - Target Audience Definition - Brand Messaging

and creates essential brand assets including:

- Naming - Tagline - Symbol Mark - Logotype

*The具体内容 is customized according to each company’s unique challenges and goals.

33rd Anniversary Special Initiative

To celebrate its 33rd anniversary, CPUG is offering this comprehensive branding service at the symbolic price of ¥330,000 (excluding tax), available exclusively to the first 33 SMEs that apply. This initiative aims to lower the barrier for SMEs considering brand development, enabling them to begin their brand strategy journey with confidence.

Executive Statement

"For 33 years, through advertising production, we have worked with countless companies and products. What we’ve consistently observed is that many companies have not clearly defined what they should communicate—before even considering how to communicate it. We’ve seen numerous businesses with outstanding technologies and services that fail to gain proper recognition because their value isn’t effectively conveyed.

A brand is not just about creating a logo. It’s about clearly defining a company’s philosophy, strengths, and reason for being, and consistently expressing them through words and design. We believe a brand’s true role is to accurately communicate a company’s inherent value and cultivate compelling reasons for customers to choose it.

On this milestone 33rd anniversary, we want to share this philosophy with more SMEs. That’s why we’ve launched the 'Branding Starter Kit.' We hope this initiative will inspire companies to reflect on their own value and take a meaningful first step toward a brighter future.

At CPUG, we stand by our belief: 'Brand = Justice.' We will continue to pour this conviction into every brand we help create."

— Yuko Iijima, Representative Director, CPUG Co., Ltd.

Future Outlook

Building on brand development, CPUG will expand its support to include corporate identity (CI) and brand identity (BI) development, website creation, and various creative productions, providing end-to-end brand communication services to enhance the corporate value of SMEs.

Service Overview

Service Name: Branding Starter Kit Launch Date: July 14, 2026 Price: ¥330,000 (excluding tax) Available to: First 33 applying SMEs Target: SMEs considering brand building or rebranding

Company Overview

Company Name: CPUG Co., Ltd. Headquarters: Chuo City, Tokyo Representative: Yuko Iijima, Representative Director Business Activities: Brand strategy planning, CI/BI development, naming, copywriting, design, web production, and more Website: https://cpug.jp/

Inquiries

For inquiries about the 'Branding Starter Kit,' please contact: Email: [email protected]

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン