Press Release Information Title: Rice Flour Bagel Specialty Shop "THE BAGEL by CIAO" to Open in Kagurazaka, Tokyo on June 8, 2026 – Introducing the "Crispy, Chewy, Juicy" Bagel with a 1-Hour Expiration Time.

Sea Management Co., Ltd. (Headquarters: Chuo-ku, Tokyo; CEO: Yuki Gondo) will open "THE BAGEL by CIAO" in Kagurazaka, Shinjuku-ku, Tokyo, on Monday, June 8, 2026.

"THE BAGEL by CIAO" is a specialty shop dedicated to offering delicious bagels made from health-conscious ingredients. Its concept revolves around a new sensation: a bagel that is crispy on the outside, chewy on the inside, and juicy with every bite. By using rice flour instead of wheat and taking inspiration from the soft London-style bagels popular in Korea, the shop has pursued a texture completely different from the traditional "hard and heavy" bagel.

### Growing Bagel Culture from the Streets of Kagurazaka The company chose Kagurazaka as the site for its first store because it is a neighborhood where traditional merchant culture blends seamlessly with modern trends. The values of the local community, which appreciates craftsmanship and carefully selected materials, align perfectly with the shop's philosophy. The goal is to become a local fixture, engaging with residents and visitors alike to create a new bagel landscape.

### Shop Details - **Address:** 6-23 Kagurazaka, Shinjuku-ku, Tokyo 162-0825 - **Business Hours:** 10:00 AM – 7:00 PM (until sold out)

### "Beauty through Eating": Health-Conscious and Truly Delicious The shop caters to the modern consumer's desire for health and beauty without sacrificing enjoyment. By using rice flour, these bagels aim to reduce the post-meal feeling of heaviness. Furthermore, the bagels are designed to be slightly smaller than average, making it easier for customers to try multiple flavors.

### The "Crispy, Chewy, Juicy" Texture This unique texture was developed after extensive research into bagels worldwide, including those in Korea. The dough is infused with a maximum amount of grass-fed butter to ensure peak flavor at the moment of baking. The result is the signature "Crispy-Chewy-Juicy" experience.

### Signature Item: "1-Hour Expiration Bagel" The symbol of the shop is the "1-Hour Expiration Bagel." This product emphasizes the peak moment of flavor and aroma immediately after baking. By offering a time-sensitive experience, the bagel becomes more than just a product; it becomes a reason to visit.

### Featured Menu - **1-Hour Expiration Bagel:** The signature product made with luxurious grass-fed butter. - **Kagurazaka Bagel:** A blend of Saikyo miso and brie cheese, representing the fusion of Japanese and French cultures in the area. - **Dubai Chocolate Bagel:** An arrangement of the trend that originated in Korea (contains wheat). - **Setoda Fresh Lemonade:** Featuring lemon paste from the popular Shinbashi restaurant "CIAO." - **Amazake Smoothies (Lemon/Banana):** A new type of smoothie made with amazake and topped with okoge (scorched rice).

FACT BOX

  • Source: PR TIMES
  • Category: New Product