Racehorse Goods Brand 'UMAbred' to Open Temporary Theme Park 'UMAbred PARK' at Shinjuku Marui Annex

Event Overview 'UMAbred,' a merchandise brand that illustrates real and retired racehorses as 'UMA' (mochi-mochi animals), will hold a pop-up event at Shinjuku Marui Annex from May 23 (Sat) to May 31 (Sun).

The event will sell merchandise using entirely new illustrations drawn by UMAbred creator Nato Takazuki. Set in a fictional theme park called 'UMAbred PARK,' the UMAbred characters enjoying the park will appear in cute illustrations.

In addition to merchandise using the new illustrations, the venue will feature installations recreating parts of 'UMAbred PARK' and events such as a stamp rally.

This event is co-hosted with the netkeiba shop. It provides a valuable opportunity for customers to see and purchase items exclusively available at the netkeiba EC shop, which are usually not available for viewing in person.

About UMAbred PARK For this first edition, the five horses that decorated the key visual for the 2024 UMAbred POPUP will join new friends. An original character, 'Encho' (Park Director), drawn exclusively for this pop-up by Nato Takazuki, will also appear.

Stamp Rally A stamp rally will be held during the event. Stamp sheets will be distributed on a first-come, first-served basis. Collecting all the stamps in the venue might lead to something special.

netkeiba Shop The netkeiba shop will feature a luxurious lineup, including merchandise for racehorses that were active in the Japanese Derby and Oaks, advance sales of '2025 generation' goods, and new merchandise for Liberty Island.

Exclusive Purchase Benefits for Epos Card Members During the event, customers who purchase over 3,000 yen (including tax) and use or present an Epos Card for cash payment will receive one 'Special UMAbred x netkeiba Sticker' per transaction.

Event Details - Dates: May 23, 2026 (Sat) - May 31, 2026 (Sun) - Location: Shinjuku Marui Annex, 7F Calendarium 6 - Hours: 11:00 - 19:00 (10:30 - 19:00 on weekends and holidays)