SNS Viral Enamel Jewelry: AIGIS 'Email Ring' Launches New Designs 'NEKO, SAKANA, HISHI'

Jewel Hama Co., Ltd., which operates the handmade wedding and pair ring brand AIGIS, will launch three new products for its experiential jewelry 'Email Ring,' which uses the cloisonné (enamel) technique, at its Omotesando store starting June 8, 2026. The 'Email Ring' is an experiential jewelry piece where the purchaser places glass-based glaze on the ring at the store and fires it to complete it. Because each piece has a different expression depending on the color combination and firing result, it has gained support as a 'one-of-a-kind item.' The three new products added this time are new designs born from an in-store design competition by AIGIS staff. They are finished with motifs such as cats, fish, and Japanese geometric patterns, with designs that change expression depending on the color combination. In addition, two new colors, 'white' and 'black,' have been added to the conventional 13 glaze colors. The range of color expression has further expanded, making designs that utilize monotone and contrast possible. In recent years, with the growing interest in 'experiential consumption' and 'one-of-a-kind items' among the younger generation, AIGIS has re-edited the traditional 'cloisonné' technique with modern sensibilities, proposing a new jewelry experience that goes beyond just purchasing finished products. Since its launch, the Email Ring has received a great response on SNS, with the total number of views of related videos posted on the official AIGIS TikTok account exceeding 10 million. The process of applying glaze and firing, the way colors change during firing, and the experience of enjoying one's own color scheme have attracted attention, spreading support among the younger generation as 'jewelry that allows you to wear your own colors.' New product lineup: NEKO (14,000 yen), SAKANA (24,000 yen), HISHI (18,000 yen).