[May 27 (Wed) 12:00] Increase "Fans," Not Just "Numbers"! What is "Empathy-Driven Recruitment"? Free Online Seminar

Sketch Co., Ltd., an HR and organizational transformation support company, will hold a free online seminar titled "Increase 'Fans,' Not Just 'Numbers'! What is 'Empathy-Driven Recruitment'!?" on Wednesday, May 27 at 12:00 PM. The seminar targets executives, HR managers, and recruiters who are facing challenges in hiring.

"We get applications, but we can't seem to find 'the one.'"

→ What if applicants were already fans of your company at the time of application? How would you like to implement such a recruitment process? This free 45-minute seminar will teach you the mechanics behind it.

Background: The Limit of "Quantity-Driven Recruitment"

As the working population declines, the traditional approach of simply increasing the number of applicants is reaching its limits. The future of recruitment requires a design that maximizes results from a limited pool of applicants, rather than merely expanding the candidate base.

Many companies are already tackling elements necessary for this, such as "setting target audiences," "selecting appropriate PR channels," and "articulating culture," but these alone are not enough.

The key is to not end up with ad-hoc recruitment activities, but to create a seamless flow from "awareness → interest → application → cultivating the desire to join."

We design a pathway for companies to shift from being "a company I just happened to see" to "a company I find myself caring about." Our own 8-person organization has continuously communicated our culture through information sharing, resulting in an increase in applications from people who already understand our company. Because we meet with a "shared premise" rather than explaining from scratch at the interview, we have succeeded in drastically reducing mismatches.

In this seminar, we will explain the specific methods of "recruitment that increases fans rather than numbers" in 45 minutes, based on our real-world examples.

Seminar Overview

Date & Time May 27, 2026 (Wednesday) 12:00 - 12:45

Format Online (Zoom) *A Zoom URL will be provided via email after registration.

Participation Fee Free

Speaker Profile

Kozue Kitami Executive Officer, Sketch Co., Ltd. Nationally Certified Career Consultant

Joined a recruitment support company as a new graduate and has provided recruitment support to over 600 companies to date. Joined Sketch Co., Ltd. in 2023, and currently serves as an Executive Officer engaged in comprehensive HR consulting for corporations (recruitment, training, retention, etc.). As the head of internal recruitment, she oversees everything from strategy design to operations, working to solve recruitment challenges by drawing on her practical experience in internal hiring alongside supporting client companies.

What You Will Learn in This Seminar

We will condense know-how that you can put into practice starting tomorrow.

STEP 1: Articulating Culture (The Most Important Process) Learn techniques to gather honest opinions from the front lines through employee interviews and identify the organization's core values. We will introduce our own case of defining a "good guy" rather than just a "good person."

STEP 2: Multifaceted Expansion into Recruitment PR Optimize the articulated primary information across platforms like Wantedly, note, job boards, and owned media. We will share the know-how to spread a single core message across multiple channels.

STEP 3: The Cycle of Continuous Output and Improvement Analyze candidates based on their "culture empathy level" and create content templates. We will explain the mechanism to transform recruitment content into "recruitment assets that work 24/7, 365 days a year."

Recommended For: - Executives, HR managers, and recruiters facing hiring challenges - Those who feel they aren't getting applicants despite posting jobs - Those experiencing high early turnover or mismatches post-hire - Those struggling to clearly articulate their company's culture - Those who want to reframe recruitment as a "management strategy"