What is the 'Assetized Recruitment' proposed by Sketch Inc.?

It is a recruitment mechanism where company information is published on the web to naturally attract suitable personnel over the mid-to-long term.

What are the three issues with focusing only on increasing the number of applicants?

Increased selection costs, mismatches due to impatience, and the possibility of early turnover.

What are the four key points for 'Assetized Recruitment'?

Clarifying target personnel, verbalizing the company's appeal, continuous information dissemination, and continuous analysis and improvement.

What free service is Sketch Inc. currently offering?

A 50-minute free trial to sort out recruitment status and issues, and to think about improvement points together.

What kind of companies are said to need 'Assetized Recruitment'?

Small and medium-sized enterprises that find it difficult to continue recruitment activities requiring monthly advertising expenses.

Why Chasing Applicant Numbers Hurts Recruitment: The Assetized Recruitment Solution

Published Jun 5, 2026 9:31 PM ・ Updated Jun 13, 2026 11:45 PM ・ 2 min read ・ Source: PR TIMES

Sketch Co., Ltd. proposes 'Assetized Recruitment' to break the cycle of solely chasing applicant numbers. They help companies attract the right talent long-term by consistently sharing their appeal online.

Thinking 'if only we had more applicants, we could hire someone' might require a pause. While increasing applicants is important, making it the sole goal can lead to higher screening costs, mismatched hiring, and early turnover. Often, 'number of applicants' becomes a KPI, shifting the focus from connecting with the right talent to merely forming a pool. Sketch views recruitment not just as picking from applicants, but as meeting the right people.

Chasing numbers causes three issues: 1. Increased screening costs. 2. Mismatches due to urgency. 3. Early turnover.

To make recruitment a lasting asset, Sketch emphasizes four points: 1. Clarify target talent, defining values and career aspirations. 2. Verbalize company appeal, including culture and mission. 3. Consistently share information online as PR assets, unlike temporary ads. 4. Continuously analyze and improve content.

SMEs often struggle with consuming budgets on ads without results. Sketch offers a 50-minute free trial to help SMEs organize challenges and explore the Assetized Recruitment approach.

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Source: PR TIMES
Category: business

Why Chasing Applicant Numbers Hurts Recruitment: The Assetized Recruitment Solution

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