Skincare and fragrance brand ROAlív will release its new tint-type lip serum, "Honey Luster Neo," in six colors on Thursday, July 23, 2026. This product combines high color payoff and lasting power with the moisturizing benefits of a serum, developed for those who want to enjoy lip makeup even with sensitive lips. Its water-based formula contains Hokkaido acacia honey, vitamins, and beauty ingredients, creating a thin oil film as it dries to maintain a fresh, glossy finish and vibrant color. The lineup includes six sophisticated nude colors, each priced at 3,740 JPY (tax included).

FACT BOX

  • Source: PR TIMES
  • Category: Product Launch