DSQUARED2 Announces International Footballer Fermín López as New Global Ambassador

Photo by Nicolau Alvarez

DSQUARED2 is proud to announce the appointment of international football player Fermín López as its new Global Brand Ambassador. This partnership signifies a natural evolution of the brand's DNA, which has long been intertwined with the world of sports. For Dean and Dan Caten, sportsmanship is not merely a source of inspiration but a vital creative pillar that propels the brand forward. It reflects a profound duality inherent in their identity, where the raw, instinctual energy of the pitch meets the provocative, glittering edge of pop culture.

By bridging these two worlds, DSQUARED2 returns to its roots, reigniting the effortless cool that has always defined the Maison. Celebrating athletes as cultural changemakers, the brand transitions from the "Poet of motion" archetype to embody the swagger that blends the grit of the competitive arena with the magnetic allure of the street.

Fermín has established himself as a key player for FC Barcelona and the Spanish national team, thanks to his dynamic playing style and rapid ascent in professional football. After breaking through at Barcelona, he was a vital member of the Spanish squad that triumphed at UEFA EURO 2024. Furthermore, he contributed to a gold medal victory at the Paris Olympics, scoring six goals throughout the tournament, including two in the final.

Fermín López stated:

"I have always been impressed by DSQUARED2's ability to blend edgy style with elegance. Fashion is a way for me to express myself off the pitch, and I feel a natural connection to the brand's energy and creativity. I am truly honored to become part of the DSQUARED2 family."

This appointment further strengthens DSQUARED2's long-standing relationship with the sports world. For over three decades, Dean and Dan Caten have viewed football not just as a sport, but as a cultural force, drawing inspiration from athletes who shape the zeitgeist.

Dean and Dan Caten commented:

"We have always drawn inspiration from the passion of athletes, and Fermín is a standout example. His energy as a playmaker is incredible, and off the pitch, he possesses a natural, cool charisma that perfectly aligns with the DSQUARED2 DNA."

Through this collaboration, Fermín will be featured in upcoming global campaigns and will participate in key international events.

About DSQUARED2

DSQUARED2's approach to fashion is individual, daring, and self-assured, blending, in a surprising way, Canadian iconography, Italian tailoring, and a playful, sensual spirit. Created by Dean and Dan Caten, twin brothers born in Canada, the brand was established in 1995. DSQUARED2 collections are anAbout DSQUARED2

DSQUARED2's approach to fashion is individual, daring, and self-assured, blending, in a surprising way, Canadian iconography, Italian tailoring, and a playful, sensual spirit. Created by Dean and Dan Caten, twin brothers born in Canada, the brand was established in 1995. DSQUARED2 collections are an exciting and provocative mix of sporty and glamorous, relaxed and flamboyant, masculine and feminine, which seamlessly fuse together. Based in Milan, the collections are produced in Italy, which is the birthplace of the brand's motto: "Born in Canada, Made in Italy.

Made in Italy."