Smile Cars Founder Shunsuke Yamano Commemorates First Book Release with 'Book Handover' Events for Franchise Owners in Tokyo and Osaka

Smile Company (Headquarters: Kawagoe, Saitama; Representative: Shunsuke Yamano) held 'Book Handover' events for Smile Cars franchise owners across the country to commemorate the release of Representative Shunsuke Yamano's first book, 'Why Has Smile Cars Continued to Grow Beyond 100 Stores in 3 Years?' (published by Fusosha).

The events took place on March 11 in Tokyo and March 12 in Osaka. A total of 39 owners—26 in Tokyo and 13 in Osaka—participated, receiving the books directly from Yamano, who engaged in personal conversations with each one.

Unlike typical business books that focus on franchise success formulas, this book highlights Yamano's personal background, values, struggles in the field, and relationships with owners. It even includes personalized messages and the real names of the owners. Participants expressed surprise and gratitude, noting that the book felt more personal than a standard 'how-to' guide. The event served as a moment to reaffirm the values and relationships within the Smile Cars organization.

In an industry where the relationship between headquarters and franchisees is often a challenge, Smile Company prioritizes direct human connection over mere systems. This event symbolizes that commitment. Moving forward, the company aims to establish a field-rooted franchise model and achieve sustainable growth.

[Book Overview] Title: Why Has Smile Cars Continued to Grow Beyond 100 Stores in 3 Years? Author: Shunsuke Yamano Release Date: March 11, 2026 Publisher: Fusosha Price: 1,700 yen (tax included)

[About the Author] Shunsuke Yamano, Representative of Smile Company. Born in 1979. After 16 years at a Honda dealership, he launched the 'Smile Cars' franchise in October 2022. It has grown to over 130 stores in 3 years. In 2026, he began recruiting for 'Smile Truck,' a franchise specializing in commercial vehicles.