Sekatsuku Launches 'Tenjikai Tantosha no Migiude' to Support Exhibition Operations and Drive Results

Sekatsuku Co., Ltd., which provides inside sales agency and exhibition sales support, will launch its new service, 'Tenjikai Tantosha no Migiude' (Right-hand Man for Exhibition Managers), on June 1, 2026. The service aims to solve issues such as personnel shortages, operational burdens, and lack of business negotiations for exhibition managers.

Background While online business meetings have become widespread, the importance of exhibitions—where companies can connect directly with prospective customers face-to-face—is rising again. However, exhibition participation involves a wide range of tasks, including planning, booth preparation, on-site operations, and post-show follow-up.

As of 2025, 51.6% of companies report a shortage of full-time employees, with human resource shortages becoming critical in sales and marketing. Against this backdrop, 'Tenjikai Tantosha no Migiude' was developed to help companies that wish to improve exhibition results but lack the necessary staffing.

About the Service This new service comprehensively supports all aspects of exhibition operations, including planning, production, construction, marketing, and office management, in addition to on-site sales support. Furthermore, rather than simple outsourcing, it builds a hands-on support structure focused on the ultimate goal of securing sales.

### Key Support Areas - Strategic Advice: Optimizing KPIs and overall design to maximize participation value. - Sales Agency: Professionals handle business card acquisition and appointment setting with high-quality customer service. - Booth Construction: End-to-end management from design to set-up to enhance customer attraction. - Creative: Strengthening brand appeal through memorable production materials. - Administrative Support (BPO): Reducing man-hours by outsourcing complex non-core tasks. - Marketing: Maximizing booth visitors via SNS and email newsletters from pre-show to post-show.

### Phase-based Support 1. Exhibition Planning (3 months prior): Direction and management outsourcing. 2. Preparation (2 months prior): BPO and non-core task outsourcing. 3. On-site (Day of): Sales support by professional staff. 4. Post-exhibition: Inside sales, nurturing, and appointment setting. 5. Consulting: System building based on over 3,865 days of experience.

### Case Studies 1. VisasQ Inc.: Realized a 400% increase in business card acquisition compared to the previous year. 2. Bengo4.com, Inc.: Lead acquisition reached approximately double that of the previous year. 3. Toyo ShinYaku Co., Ltd.: Achieved 410% of the target.