Taiz Co., Ltd., a Recruitment Agency Specializing in Manufacturing, Launches Its First-Ever TV Commercial on July 11

For the Media 　　　　　　　　　 　　 　　　　　　　　　　　　　　　　　　　July 9, 2026

Press Release　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　Taiz Co., Ltd.

Taiz Co., Ltd. (Headquarters: Chuo-ku, Osaka City, Osaka Prefecture; Representative Director: Ryosuke Imai; hereinafter “Taiz”), a group company of Jigen Inc. and a recruitment agency specializing in manufacturing, will begin sequentially airing its first-ever TV commercial in Shizuoka Prefecture and the Kansai region (Osaka, Hyogo, Kyoto, Shiga, Nara, and Wakayama prefectures) starting July 11, 2026.

The TV commercial features 'Mr. Taiz,' the company’s first original character, embodying the values Taiz holds dear. Through three storylines—'Utilizing Skills,' 'Honing Skills,' and 'Analog Matching®'—the campaign portrays Taiz’s commitment to understanding the real challenges faced by job seekers and engineers in Japan’s manufacturing sector, and its mission to create optimal, long-term career matches.

Background of the TV Commercial Launch ①: Current State of the Manufacturing Job Market

~Taiz’s manufacturing job listings increased 119.1% YoY in FY2025. Technical roles are driving market growth~

Japan’s manufacturing job market is currently experiencing unprecedented activity. Overall, the number of job openings held by Taiz has increased by 119.1% compared to the previous year.

Looking at job categories, demand for core manufacturing technical roles is leading the growth: 'Mechanical Design (up 126.6% YoY),' 'Circuit Design (up 119.8% YoY),' and IT-related 'In-house Product Development (up 131.8% YoY).' As DX/AX and GX initiatives accelerate, securing talent with cutting-edge technical skills has become a top priority for companies.

Among the four major industries (machinery, electrical/electronics/semiconductors, automotive, chemicals/materials), the 'automotive industry' recorded the highest growth rate at 123.5%. The automotive sector is now undergoing a 'once-in-a-century transformation,' with global competition intensifying in electric vehicles (EVs/PHEVs) and 'Software Defined Vehicles (SDV),' where software drives vehicle design. This has led to explosive demand for highly skilled engineers beyond traditional domains, making talent acquisition the key to revitalizing Japan’s industrial sector.

*The job numbers and growth rates mentioned in this release are based on Taiz’s internal data.

*Target period: FY2025 (April 2025–March 2026); Comparison period: FY2024 (April 2024–March 2025)

Background of the TV Commercial Launch ②: Why Taiz is Launching a TV Campaign Now

~Beyond keyword-based matching: toward essential talent placement to strengthen Japan’s manufacturing~

Amid simultaneous talent shortages and rapid technological innovation, a new challenge has emerged in the job market: 'cultural and experiential mismatches after joining a company.' Relying solely on mechanical keyword matching online—based only on digital criteria like salary and location—often leads to dissatisfaction for both companies and engineers after hiring.

To strengthen Japan’s core industries, it is essential to move beyond simply moving people from one company to another. Instead, we need 'essential talent placement'—placing engineers where they can truly shine. Since its founding, Taiz has pursued optimal long-term matches through its unique 'Analog Matching®' approach, where dedicated consultants conduct thorough interviews with both companies and candidates, incorporating intangible, qualitative insights that cannot be quantified.

It is precisely because of the current talent shortage and rapid innovation that Taiz has decided to take on the major challenge of a TV commercial. The goal is to reach 'potential engineers' who have not yet actively started their job search but face daily challenges in their current roles, introducing them to 'Taiz’s Analog Matching®' as a new career option. Through this TV campaign, Taiz aims to help as many talented engineers as possible find environments where they can fully utilize their skills and contribute to the further evolution of Japan’s manufacturing industry.

CM Concept and Highlights: The Debut of the Original Character 'Mr. Taiz'

Coinciding with the TV commercial launch, 'Mr. Taiz,' an original character embodying Taiz’s values and philosophy, makes its first appearance.

'Mr. Taiz' symbolizes Taiz and its consultants. He holds a passionate belief: 'Realizing happiness through corporate growth and individual work, thereby contributing to Japan’s economic development and societal prosperity.' He approaches corporate and candidate challenges with professionalism.

The TV commercial will air three types, each focusing on real-life concerns of job seekers.

[CM Stories (All 3 Types)]

'Utilizing Skills' Episode

Features an engineer struggling to fully utilize their skills in their current role. Taiz, as a 'technical expert,' clarifies the challenges and proposes an environment where their skills can truly be applied.

'Honing Skills' Episode

Addresses engineers concerned about stagnating technical abilities or future growth opportunities. Taiz, as a 'technical expert,' offers optimal solutions with a long-term career vision.

'Analog Matching®' Episode

Highlights that 'raw, unlisted information'—not found in job postings—is the key to achieving the best career move. The ad communicates how Taiz, with its deep understanding of manufacturers, provides such in-depth insights to enable optimal matching.

Cast Profile

Ikuma Nagatomo

Born May 9, 1993, in Aichi Prefecture.

An accomplished actor active across film, television, stage, and commercials.

Recent major works include 【Film】'Hitoritabi' (26), 'Hako no Naka no Hitsuji' (26), 'Kimi no Kui' (26), 'Kaku no Inu to Uso o Tsuku Neko' (26); 【TV】'Toyotomi Kyodai!' (NHK・26), 'Kioku Baishu Nin' (EsDra・26), 'Jimen-shi-tachi' (Netflix・24); 【Theater】'Ripuri' (26), 'Show me a code / Show Me Code -theater side-' (26), 'Sensei no Senaka ~Aru Eiga Kantoku no Gen'ei-teki Kaisou Roku~' (25), 'Kiwamete Yawarakai Michi' (25).

TV Commercial Overview

[Title] 'Utilizing Skills' Episode, 'Honing Skills' Episode, 'Analog Matching®' Episode (15 seconds each)

[Broadcast Period/Region]

Shizuoka Prefecture: July 11 (Sat), 2026 – July 26 (Sun), 2026

Kansai Region (Osaka, Hyogo, Kyoto, Shiga, Nara, Wakayama): August 16 (Sun), 2026 – September 7 (Mon), 2026

[URL]:

'Utilizing Skills' Episode: https://www.youtube.com/watch?v=MxF-w_gu2xM

'Honing Skills' Episode: https://www.youtube.com/watch?v=h6laIYuvQcU

'Analog Matching®' Episode: https://www.youtube.com/watch?v=sboyAPoFbk4

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