Event

Japan's No. 1 Illumination Street "Keyaki Light Parade by FeStA LuCe" to be Held in Wakayama Again This Year! Aiming for "World's Best" Certification, Lighting Area Further Expanded

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Published Jul 2, 2026 9:05 PM ・ Updated Jul 8, 2026 8:26 PM ・ 9 min read ・ Source: PR TIMES

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Japan's No. 1 Illumination Street "Keyaki Light Parade by FeStA LuCe" to be Held in Wakayama Again This Year! Aiming for "World's Best" Certification, Lighting Area Further Expanded — Image: PR TIMES

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000037.000093160.html Distributor: PR TIMES
Published: Jul 2, 2026

The Wakayama Keyaki Ohdori Illumination "Keyaki Light Parade by FeStA LuCe" (Organizer: Wakayama Keyaki Ohdori Illumination Executive Committee), produced by outdoor lighting manufacturer Takasho Digitech Co., Ltd. (Head Office: Kainan City, Wakayama Prefecture, President: Ryosuke Furusawa), will be held again this year.

This fourth iteration aims to become the "World's Best" illumination street, surpassing "Japan's No. 1" (Note 1), with an expanded lighting area compared to last time, and will be held from November 21, 2026, to February 28, 2027.

This Keyaki Light Parade will further expand its area from the previous approximately 3km route connecting JR Wakayama Station to Wakayama Castle and then to Nankai Wakayamashi Station. An additional approximately 500m will be extended from in front of Wakayama City Hall to in front of the Wakayama Prefectural Government Building, west of Wakayama Castle, for a total of 3.5km, illuminating over 1.5 million light-emitting diodes (LEDs) on approximately 500 street trees. The Keyaki Light Parade is already Japan's largest street illumination, and this year's event aims for the world's best. The event will run for 100 days from November 21 (Sat) to February 28, 2027, with lighting hours from 5:00 PM to 11:00 PM.

The organizer, Wakayama Keyaki Ohdori Illumination Executive Committee, and Wakayama City signed a "Cooperation Agreement on Tourism Promotion Decorated with Light in Wakayama City" in July 2025, promoting sustainable tourism town development in conjunction with Wakayama City. With this approximately 500m extension, the number of street trees and LEDs will be scaled up from the previous 435 street trees and 1.3 million LEDs, with over 1.5 million LEDs to be lit on approximately 500 street trees. The light parade will connect JR Wakayama Station to Wakayama Castle, Wakayama Castle to Nankai Wakayamashi Station, and Wakayama Castle to Wakayama Prefectural Government Building, creating vibrancy from three directions.

"Keyaki Light Parade 2026" Route

According to the research results from the Adachi Laboratory, Faculty of Economics, Wakayama University, regarding the economic ripple effect of the previous "Keyaki Light Parade 2025," the number of additional visitors due to the light parade was approximately 124,000, with a direct effect of 890 million yen in increased final domestic demand. Including the ripple effect of production inducement of 480 million yen, it generated an economic ripple effect of 1.37 billion yen. This is a significant upgrade from the 210 million yen economic ripple effect from the year before last ( "Keyaki Light Parade 2024") as calculated by the same laboratory.

Furthermore, the previous event was held with the support of 169 sponsors and cooperation from 209 stores. It also collaborated with light events held within the city, such as "Wakayama Castle ~ Corridor of Light ~", "WAKAYAMA LIGHTS 2025", and "Japan Akari Expo", contributing to the improvement of overall circulation and the creation of vibrancy in Wakayama City. This year, various initiatives will be implemented to promote "light town development" where citizens and tourists alike energize the region together.

(Note 1) In terms of the number of LEDs continuously installed on national highways, prefectural roads, and municipal roads. As of November 2024, surveyed by the Wakayama Keyaki Ohdori Illumination Executive Committee.

Local children performed a dance at the lively lighting ceremony of the previous "Keyaki Light Parade 2025" (photo shows the previous event).

"Keyaki Light Parade by FeStA LuCe" Event Outline

Event Period: November 21, 2026 (Sat) - February 28, 2027 (Sun) - 100 days

Time: 17:00 - 23:00

Location: JR Wakayama Station ~ Wakayama Castle (Keyaki Ohdori), Wakayama Castle ~ Nankai Wakayamashi Station, Wakayama Castle (in front of Wakayama City Hall) ~ Wakayama Prefectural Government Building - Total 3.5km

Organizer: Wakayama Keyaki Ohdori Illumination Executive Committee

Cooperation: Wakayama City

Official Website: https://keyaki-light-parade.jp/

FACT BOX

Source: PR TIMES
Category: Event

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

The images showcase the 'KEYAKI Light Parade by FeStA LuCe' illumination event in Wakayama, featuring illuminated trees, a map of the expanded route, and crowds enjoying the display. Children are seen performing at a lighting ceremony.

A promotional image for 'KEYAKI Light Parade by FeStA LuCe' showing illuminated trees, Wakayama Castle, and a woman looking up, with event dates '11.21 [sat] - 2.28 [sun]' visible.
A map illustrating the expanded route of the 'KEYAKI Light Parade', connecting JR Wakayama Station, Wakayama Castle, Wakayama Prefectural Office, and Nankai Wakayamashi Station, with a 'NEW!' label for the extended section.
A street scene at night with numerous people gathered, surrounded by trees adorned with white and yellow illuminations, indicating a lively atmosphere.
Children performing a dance on a crosswalk during the 'KEYAKI Light Parade' event, with illuminated trees and buildings in the background, as described in the article as a previous lighting ceremony.
The logo for 'KEYAKI Light Parade by FeStA LuCe', featuring a stylized tree with golden circles and the text 'Light up!'.

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jul 2, 2026 9:05 PM — Distributor PR TIMES
Collected　Jul 2, 2026 12:24 PM
AI structured & analyzed　Jul 2, 2026 12:24 PM
Desk-reviewed & published　Jul 2, 2026 9:05 PM

FAQ

What are the key facts in this article?

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000000037.000093160.html

When was it published?

Jul 2, 2026

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Washin AI News Desk“Japan's No. 1 Illumination Street "Keyaki Light Parade by FeStA LuCe" to be Held in Wakayama Again This Year! Aiming for "World's Best" Certification, Lighting Area Further Expanded”AI News by Washin Village（和心村）, Jul 2, 2026. https://aeo.idaeo.ai/ai/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE%E3%82%BF%E3%82%AB%E3%82%B7%E3%83%A7%E3%83%BC%E3%83%87%E3%82%B8%E3%83%86%E3%83%83%E3%82%AF/en/news/2026-07-02-%E6%97%A5%E6%9C%AC%E4%B8%80%E3%81%AE%E3%82%A4%E3%83%AB%E3%83%9F%E3%83%8D%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%82%B9%E3%83%88%E3%83%AA%E3%83%BC%E3%83%88-%E3%81%91%E3%82%84%E3%81%8D%E3%83%A9%E3%82%A4%E3%83%88%E3%83%91%E3%83%AC%E3%83%BC%E3%83%89-by-festa-lu

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