1. Background of the Project Kirakuni has grown into a highly popular restaurant in Nagoya, centered on the theme of 'Seafood x Sake,' with reservations often booked two months in advance. We have provided an experience where 'both food and sake are the protagonists,' featuring fresh seafood direct from the market and carefully selected sake from all over Japan. In our sake lineup, we actively handle labels with low circulation and regional limited editions, realizing a selection that meets the expectations of sake enthusiasts. Through these efforts, Kirakuni has established a solid position in the Nagoya area. To further expand its brand value, we have embarked on our first-ever franchise development. The location chosen for this expansion is Shimizu, Shizuoka, a place boasting the bounties of the rich sea. By adding fresh seafood unique to Shimizu Port to the expertise cultivated in Nagoya, we aim to further enhance the appeal of Kirakuni.

2. Overview of the Project At the Shimizu store, we will develop a broader lineup that fuses the seafood dishes direct from the market—which are synonymous with Kirakuni—with fresh seafood sourced from Shimizu Port. In addition to market-direct freshness, by bringing out the inherent umami of the ingredients, we achieve seafood where 'the difference is clear in one bite.' This is one of the reasons for our high customer retention. Among them, the dynamically served 'Kobore Sushi' (spilling sushi) has a strong presence as a signature menu item that triggers visits, receiving high praise for both visual impact and taste. Furthermore, regarding sake, we have structured a lineup with abundant labels from all over the country so that customers can enjoy pairings with the dishes. We have prepared an environment where everyone from sake beginners to enthusiasts can enjoy themselves in their own way. While maintaining the core values of 'Freshness, Quality, and Experience' built in Nagoya, Kirakuni evolves to a new stage by combining ingredients unique to the land of Shimizu. This franchise expansion is not merely about store expansion but is a new challenge to 'evolve the brand while incorporating the charm of the region.'

3. To the Media Kirakuni will expand the appeal of seafood and sake cultivated in Nagoya to the next stage. This opening in Shimizu is not just a franchise expansion but a new initiative to 'evolve the brand by fusing with local ingredients.' Fresh seafood from Shimizu Port, sake collected from all over the country, and the dynamic dishes unique to Kirakuni. We hope you will experience the fusion of all these elements on-site. Whether for TV, magazines, or the web, we look forward to your consideration for coverage and publication. For coverage requests and inquiries, please contact the following. Operator: Targa Co., Ltd. Contact: Hirota Phone: 052-684-8243

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  • Source: PR TIMES
  • Category: News