1. Background of the Initiative
Kirakuni Shimizu Ekimae has always aimed to create a space where 'seafood can be enjoyed more freely and casually,' centered around fresh seafood delivered directly from Shimizu Port and Japanese sake from across the country.
However, in recent years, rising raw material and logistics costs have led to frequent price adjustments across the food and beverage industry. In particular, seafood-focused establishments are increasingly revising portion sizes and menu content due to soaring fish prices.
In this context, Kirakuni chose not to raise prices, but instead to take on the challenge of delivering value through corporate effort.
By utilizing the fresh daily catch from Shimizu Port and leveraging local advantages in procurement and freshness management, the restaurant has minimized unnecessary costs while maintaining culinary quality—successfully launching new banquet courses at more accessible price points.
'We want more people to enjoy high-quality food.'
This new course is the embodiment of that vision.
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2. Full Details of the Initiative
The newly launched banquet courses center on Kirakuni’s signature elements—'o-banzai' (homestyle side dishes) and 'seafood'—offering a balanced selection of popular menu items.
[Easy-to-Enjoy Course: O-banzai 5 Dishes & Popular Menu Items]
Weekdays: ¥2,480 (tax included) / Weekends & Holidays: ¥2,780 (tax included) (120-minute drink-all-you-can, last order 30 minutes prior)
・5 signature o-banzai dishes
・Shrimp tartar potato fries
・Grilled yellowtail collar with salt
A course combining popular o-banzai dishes and Kirakuni’s classic specialties. Ideal for after-work gatherings, casual parties, or second-round drinking spots.
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[Luxury Course: Enjoying the Seafood of Shimizu Port]
Weekdays: ¥3,000 (tax included) / Weekends & Holidays: ¥3,500 (tax included) (120-minute drink-all-you-can, last order 30 minutes prior)
・3 o-banzai dishes of the day
・Shrimp tartar potato fries
・Shirasu salad from Shimizu Port
・Today’s premium sashimi trio
・Fried hinadori chicken
・Luxury seafood scattered sushi
From o-banzai to sashimi, ending with a lavish seafood scattered sushi—this popular course lets guests experience the full charm of Kirakuni in one meal. Featuring fresh fish landed daily at Shimizu Port, it offers unique flavors that change with each visit.
'Only in Shimizu can we offer this freshness, this content, at this price.'
This is Kirakuni’s unique new banquet style—maximizing the blessings of local waters, challenging pricing while preserving quality.
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3. Message to the Media
Kirakuni Shimizu Ekimae aims to promote a culture where seafood is more accessible and freely enjoyed, starting from Shizuoka and Shimizu.
Our commitment is not just to low prices, but to delivering 'value beyond price'—without compromise on ingredients, freshness, or satisfaction.
We will continue to actively develop new menus and courses using local ingredients, striving to be an izakaya where every visit brings new discoveries.
For media inquiries or interview requests, please contact the details below.
Operator: Taruga Co., Ltd.
Contact: Hirota
Phone: 052-684-8243
Email: [email protected]
Experience the sea of Shimizu—more casually, more luxuriously.
FACT BOX
- Source: PR TIMES
- Category: New Product