New Proposal for At-Home Dining Demand, Gaining Attention Amidst Rising Prices

Daiho Corporation (Headquarters: Sapporo, Hokkaido; Representative: Keiji Oba), a food manufacturer in Hokkaido, Sapporo, that handles nori, dried goods, and dashi seasonings, has developed "Norisuke Aodashi," a takoyaki-specific sauce designed to be eaten with aonori and dashi, and has begun pre-sales on the crowdfunding site "Makuake."

Amidst recent price increases leading to fewer opportunities for dining out, this product proposes a new culinary experience to make home mealtimes more enjoyable and richer.

▼Project Page https://www.makuake.com/project/norisuke_aodashi/

Development Background | "We want to create enjoyable moments even with home dining" With rising raw material costs and dining out expenses, the value of "home dining" – enjoying meals at home – is being re-evaluated. Among these trends, our company focused on "takoyaki." Takoyaki is a unique Japanese party food that can be enjoyed with family and friends, freely changing ingredients such as cheese, kimchi, or chicken. However, no matter how much the ingredients are varied, the final seasoning is determined by "sauce," which often leads to a monotonous flavor. Therefore, we developed a takoyaki-specific sauce with a new proposal: "to be eaten with aonori and dashi."

[ "Norisuke Aodashi" Crowdfunding Overview ] Project Name The fluffy aroma of aonori spreads! Supreme takoyaki to be savored with exquisite dashi, "Norisuke Aodashi" takoyaki-specific sauce. Crowdfunding Implementation Period May 8, 2026 (Friday) - June 15, 2026 (Monday) Reception Window Crowdfunding site "Makuake" https://www.makuake.com/project/norisuke_aodashi/ Return Gifts Various sets of the developed Aodashi product. Others Each product will be produced in limited quantities, and sales will end once the maximum number of sales is reached.

[ Project Overview ] Norisuke Aodashi 2-bottle set Price: 2,280 yen (tax excluded)

Norisuke Aodashi 2 bottles + Norisuke Sauce 1 bottle set This set includes "Norisuke Sauce," which has won awards such as the Seasoning Championship, Eating JAPAN Delicious Award, and JAL Hometown Project Award. Price: 3,480 yen (tax excluded)

Product Features "Norisuke Aodashi" is a seasoning with a "new flavor profile," different from typical takoyaki sauces, that leverages the umami of aonori and Japanese dashi. Eaten with dashi, not sauce With aonori aroma as the main character, and layered umami from multiple dashi broths, the moment it's poured over freshly baked takoyaki, the aroma rises, significantly changing the taste impression.

Main Ingredients ・Aonori (green laver) ・Kombu (kelp) ・Katsuobushi (bonito flakes) ・Hotate (scallop)

Usage Scenes ・Family dinner tables ・Home parties with friends ・Home drinking

"New takoyaki to enjoy at home" Furthermore, it can be applied not only to takoyaki but also to okonomiyaki, dashimaki tamago (rolled omelet), natto (fermented soybeans), and hiyayakko (cold tofu). It proposes new ways to enjoy daily meals.

Developer's Comment Our previous product, "Norisuke Sauce," received much acclaim, including the Seasoning Championship Award, Eating JAPAN Delicious Award, and JAL Hometown Project Award. Based on that experience, We developed this product with the desire to "further expand the possibilities of nori and dashi." In an era where dining out is not always easy, we want to deliver products that create "special moments" at home dinner tables.

Future Outlook Our company is expanding not only domestically but also into overseas markets, including Taiwan. Moving forward, we will continue to provide new value to dining tables around the world through product development that leverages the appeal of Japanese food culture and ingredients.

[ Company Overview ] Company Name: Daiho Corporation Head Office Location: 6-14-17 Hassamu, Nishi-ku, Sapporo, Hokkaido Representative Director: Keiji Oba Established: January 25, 1974 Business Activities: Manufacturing and development of roasted nori, seasonings, trade, restaurant operation, etc. HP: https://daihoku.net/