New Experience of Japanese-Western Fusion: 'Kibidango Eclair' Featuring Okayama's Famous 'Kibidango' Launches

Kurashiki Ekubogumo, a specialty cream puff and eclair store in the Kurashiki Bikan Historical Area operated by Double Tree Co., Ltd. (HQ: Kurashiki City, Okayama Prefecture; CEO: Kazuki Hayashi), launched its new product, the 'Kibidango Eclair,' today. This product boldly incorporates Yamagata Eijudo's beloved 'Kibidango,' an Okayama classic. Born from the desire to make traditional Okayama flavors more accessible and exciting, this new 'street-food regional sweet' is designed to complement the white-walled streets of the Bikan Historical Area.

Three Key Features of the 'Kibidango Eclair':

1. Topped with Okayama's Pride, Yamagata Eijudo's 'Kibidango' We have luxuriously placed Yamagata Eijudo's Kibidango, synonymous with Okayama souvenirs, on top of the eclair. Enjoy a unique 'Japanese-Western fusion' harmony where the simple, gentle sweetness of the kibidango resonates with the eclair.

2. Signature 'Kinako Custard Cream' and the Chewy Texture of Kibidango The eclair is filled with a special 'kinako (roasted soybean flour) cream' based on custard, seasoning it with fragrant kinako. The combination with the 'chewy' texture of the kibidango allows you to enjoy changing flavors until the very last bite.

3. Depth of Japanese Flavor with Kuromitsu (Black Sugar Syrup) and Kinako By finishing it with kuromitsu and kinako, the rich Japanese flavor is further enhanced. We propose a satisfying new experience where you can smartly enjoy Okayama's traditional culture with one hand while strolling through the historic Bikan Historical Area.

Product Overview: Product Name: Kibidango Eclair Retail Price: 460 yen (tax included) Features: A Japanese-Western fusion sweet combining Yamagata Eijudo's 'Kibidango,' kinako cream, and kuromitsu. Sales Location: Kurashiki Ekubogumo (in the Kurashiki Bikan Historical Area)