The popular YouTube channel 'COCHO COCHO', operated by Chubby Inc., will hold its first pop-up store, 'COCHO COCHO Pop-up Store', from June 19 to June 21, 2026. The event will take place at the JOL Collab Store on the 5th floor of MAGNET by SHIBUYA109 in Shibuya, Tokyo, operating from 10:00 to 21:00 daily.

Launched on May 5, 2024, COCHO COCHO showcases children's candid feelings, unexpected comments, and curiosity, accumulating over 500 million views across SNS. It was also named a finalist in the Branded Communication category at the ACC TOKYO CREATIVITY AWARDS.

Marking the channel's second anniversary, the pop-up store will pre-sell 20 new items developed by children through the 'Children's Product Development Department' project, including 'Children's Famous Quotes Tote Bags' and 'Children's Scribble Handkerchiefs', ahead of online sales. Additionally, children appearing on the channel will randomly visit the store to serve customers as 'Children's Whimsical Store Managers'. Available items also include socks designed by Mio (9) and original T-shirts recommended by Wakana (7).

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  • Source: PR TIMES
  • Category: business