Techwell Launches 'Rippos', an AI Marketing SaaS for Store Owners

Techwell, Inc. (HQ: Fukuoka City, Fukuoka; CEO: Michiyo Yoshikawa), provider of the AI marketing SaaS 'Rippos' for store operators, officially released the cloud service 'Rippos' on May 21, 2026. This service automatically generates review responses, social media posts, and promotional planning content in 30 seconds using AI. It automates communication tasks for store owners who are overwhelmed by daily operations, with plans starting at 4,980 yen (tax included) per month. It supports five business types: salons, clinics, restaurants, accommodations, and retail shops.

Background of Service Development The importance of store marketing, such as responding to reviews, posting information on Instagram, X, and LINE, and planning seasonal campaigns, is increasing annually. However, store owners often feel that their days are consumed by serving customers directly, leaving them with neither the time nor the energy to craft marketing content.

Rippos integrates generative AI (Anthropic's Claude) into this daily workflow, allowing store owners to concentrate on customer service and operations while delegating marketing tasks to AI. The service is designed for owners to review generated text and post or reply with a single click, significantly reducing work time while maintaining the store's tone and brand identity.

Compared to outsourcing SNS or review management, Rippos offers an affordable starting point of 4,980 yen per month, helping owners maintain a consistent marketing presence.

Main Features of Rippos 1. Automated generation of review responses Generates responses in 30 seconds based on star ratings, content, and the store's industry for reviews received on Google Business Profile.

2. Automated generation of SNS posts (Instagram / X / LINE) Generates posts incorporating context such as season, day of the week, business type, and campaigns. The Store Growth plan and above support direct posting to Instagram, X, and LINE.

3. Automated generation of FAQ and promotional campaign content Generates responses for common questions as well as proposals and announcements for seasonal campaigns tailored to each industry's context.

4. Monthly subscription, flexible cancellation There are three plans: Store Basic (100 generations/month, 4,980 yen), Store Growth (300 generations/month + direct SNS posting + team invitation, 14,800 yen), and Multi-Store (500 generations/month + multi-store management, 29,800 yen). All include tax with no additional fees, and excess usage is covered by one-time packs.

Differences from Existing Services The first difference is the integration of three tasks—review responses, SNS posting, and promotional planning—into a single SaaS, reducing contract costs and learning curves for multiple tools.

Second is the prompt design optimized for each industry. Concepts, tone, and seasonal contexts differ across salons, clinics, restaurants, accommodations, and retail. Rippos reflects these differences from the outset.

Third is that Rippos operates its own official SNS (@Rippos_) using the service. By using it in-house, the company continuously verifies generation quality and accelerates the improvement cycle.

Supported Industries - Beauty salons - Clinics/Orthopedic clinics/Seitai (manipulative therapy) - Restaurants (cafes, restaurants, izakaya, etc.) - Accommodations (inns, hotels, vacation rentals, etc.) - Retail shops (select shops, specialty stores, etc.)