55.9% Answer 'Shopping and Strolling' in X Campaign 'How Do You Spend Your Holidays?' | Tendai Proposes Its Telescopic Stool for Outdoor Holidays

Tendai Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Yoshihiro Honma) conducted a campaign on its official X account themed 'How Do You Spend Your Holidays?' The results showed that 55.9% of respondents chose 'shopping and strolling,' indicating that many people spend their holidays outdoors.

Tendai proposes the use of its telescopic stool, which can be used when needed in such outing scenarios.

X Campaign Results: How Do You Spend Your Holidays?

X Campaign Overview

Campaign Period: Monday, May 25, 2026 – Sunday, May 31, 2026

Campaign Name: #YourStoolTypeDiagnosis 'How Do You Spend Your Holidays?' Campaign URL: https://x.com/tendaitw/status/2058781698893201525 Content: Follow the official account, repost the target post, and select the applicable type from four options.

・A. Relaxing in parks or nature... 31.2% (Nature Reset Type)

・B. Shopping or strolling... 55.9% (Active City Type)

・C. Enjoying events/festivals... 8.6% (Energy Charge Type)

・D. Children's lessons or pick-up/drop-off... 4.3% (Multi Type)

This campaign revealed a tendency for many people to spend their holidays outdoors.

Comments included, 'On my days off, I intend to go out just for a bit, but end up walking for hours while strolling,' and 'I usually spend a lot of time at home, so going out or shopping is a refreshing change.' There were also child-priority comments like, 'I like relaxing in nature on holidays, but I often go out with my child and end up not being able to relax.'

Example Comments

・On holidays, I tend to end up strolling for a long time even though I only intended to go out 'for a bit.'

・I usually spend a lot of time at home, so going out or shopping is a refreshing change.

・I want to relax in nature, but I often go out with my child and can't really take it easy.

These comments suggest that many people enjoy going out, such as strolling and shopping, on their holidays.

In such outing scenarios, having an item that can be used quickly when needed might make the experience more comfortable.

The most common 'Active City Type' (55.9%) reveals a modern tendency to prioritize 'Tai-Pa' (physical performance) over 'Tai-Pa' (time performance), with a desire to 'reset fatigue from long walks or queues on the spot, regardless of location.'

Cumulative Sales of Approximately 330,000 Units!

Telescopic Stool Achieves 1st Place in Real-Time Ranking on Rakuten

Tendai Co., Ltd. introduces the features of its telescopic stool, usable when needed outdoors, in a way that resonates with customers' lifestyles.

[Achievements] ・1st Place in Rakuten Real-Time Ranking, Folding Chair Category (as of 7:53 AM on May 22, 2026)

・Cumulative sales of approximately 330,000 units

[3 Unique Features] The stool has three unique features that distinguish it from conventional folding chairs.

Easy to Carry

1. Portability Evolved from 'Carryable' to 'Wearable'

It can be folded into a compact disc shape approximately 7cm thick and 25cm in diameter, weighing about 920g.

It comes with a shoulder strap, allowing it to be carried like a bag.

2. Versatility with 10-Level Height Adjustment

The height can be adjusted from approximately 7cm to 44.5cm in seconds.

It can be used for adult seating, as a side table, a plant stand, and more, serving multiple purposes.

A Convenient Unit

Surprisingly Easy-to-Match Colors

3. Design Suitable for Disaster Prevention and Everyday Rooms

Its tough design supports up to 200kg, helping to reduce the burden of sitting on the floor in evacuation shelters.

Colors like blue-gray and saffron yellow are moderately vibrant and easy to incorporate into interiors.

Rakuten Super Sale Overview

To allow everyone who identified their type in the campaign to try the product in the optimal color and scene, it will be offered at a special price during the Rakuten Super Sale.

Rakuten Real-Time Ranking, Folding Chair Category, 1st Place (May 22, 2026, 07:53)

・Sale Period: Thursday, June 4, 2026, 20:00 – Thursday, June 11, 2026, 01:59

・Sales Page: Tendai Rakuten Market Store Product Page

https://item.rakuten.co.jp/tendai/g625001-05/

・Offer Details:

10% OFF on all items during the period (Regular price 1,980 yen → 1,780 yen)

Special Coupon for the First 4 Hours:

A coupon for an additional 10% OFF is available for the first 4 hours from the start of the sale. https://coupon.rakuten.co.jp/getCoupon?getkey=OVUzTS1ZUkNFLUEyT0YtRlpaUA--&rt=

About Tendai

Subtle comfort for everyday life.

Tendai aims to be a presence that people naturally reach for in their daily lives.

What we strive for is not just convenience. We create products with a 'just-right' feel that naturally fit into the user's daily life and can be adopted without effort.

Being able to live authentically even in busy days. Making the small actions and moments in life feel a little more comfortable.

Tendai values this accumulation of experiences and continues to offer proposals that resonate with diverse lifestyles.

Official Information & Sales Sites

Official Website ・HP: https://www.ten-dai.tokyo/ ・Official Facebook: https://www.facebook.com/tendaishosha ・Official Instagram: https://www.instagram.com/tendaiinsta/ ・Official X (formerly Twitter): https://x.com/tendaitw ・Official note: https://note.com/tendaitw ■Sales Sites

・Rakuten Market: https://item.rakuten.co.jp/tendai/g625001-05/

・Amazon: https://www.amazon.co.jp/stores/page/E9FD64BF-6BD0-4091-9EA0-4F19D6FEC96A

About Tendai Co., Ltd.

Company Overview Trade Name: Tendai Co., Ltd. Representative: President Yoshihiro Honma Location: 5F, Tosei Building, 18-10 Nihonbashi Hakozaki-cho, Chuo-ku, Tokyo 103-0015 Established: September 1981 Business: Retail, wholesale, and import/export of daily goods, food products, agricultural products, and clothing Capital: 100 million yen

[Contact Information] Tendai Co., Ltd. Digital Promotion Contact: Rie Aoyama TEL: 03-6231-1306