Asakusa-based bag brand otnek & ebanat launched its customization service 'Otnek By You' on May 13 for its popular ANORA shopper bag and other models. Customers can select from 8 Ultrasuede® colors for various parts, allowing for over 10,000 combinations. The ANORA model weighs only 350g and is machine-washable. Each bag is handmade in Tokyo on a made-to-order basis. By offering discounts for longer lead times, the brand aims to minimize overproduction and provide sustainable, personalized products.

FACT BOX

  • Source: PR TIMES
  • Category: New Product/キャンペーン
  • Organizations: otnek & ebanat
  • Products / services: ANORA / Otnek By You