Design AM Supports 80th Anniversary Rebranding for Kanai Kogyo: Unveiling New Logo and Newspaper Ad

Design AM, a branding design firm based in Shibuya, Tokyo, led by CEO Akira Mizota, has partnered with Kanai Kogyo, an infrastructure company based in Maebashi, Gunma, for its 80th-anniversary rebranding project. The project includes a complete overhaul of corporate identity tools such as the logo, company badge, business cards, and envelopes, as well as the design of a commemorative advertisement in the 'Jomo Shimbun' scheduled for June 1, 2026.

Since its founding in 1946, Kanai Kogyo has been essential to Gunma's infrastructure. As it approaches its 80th anniversary in May 2026, the company sought a new symbol to carry forward the trust built by its predecessors while evolving for the future. Design AM focused on internal branding to improve organizational engagement, rather than just an external image refresh.

The project involved extensive interviews and collaborative sessions with employees to define the company's future. The new CI is based on the belief that 'people are the source of Kanai Kogyo's strength,' with the tagline 'Observing People and Spaces.' The logo incorporates the letter 'K' and the shape of a person, also paying homage to the crane, a symbol of Gunma Prefecture.

Additionally, a commemorative advertisement will be featured in the Jomo Shimbun on June 1, 2026, with the slogan 'Supporting the breath of Gunma's streets for 80 years,' expressing the company's commitment to the local community.