Digital Marketing Japan Co., Ltd. (Headquarters: Tokyo, CEO: Kazuma Okamoto, hereinafter "our company"), a company specializing in B2B advertising operations, announces the publication of a support case study on UPSTA Japan GK (CEO: Shogo Kanno), operator of the decision-maker community "ApoLink (Aporinku)." The case has been published on our company's owned media. Just two months after support began, the initiative generated orders from the first month and doubled appointment volume compared to existing appointment acquisition channels.

Read the full case study here

About the Client: ApoLink — A Decision-Maker Community Adopted by 1,000 Companies in One Year

"ApoLink (Aporinku)" is a decision-maker community operated by UPSTA Japan GK. It provides a platform where corporate decision-makers across Japan can meet the people they "should meet" through online and offline networking. The business focuses on matchmaking introductions that lead to service adoption and partnerships, along with 5 to 15 monthly networking events centered in Tokyo. Members can attend events for free and leverage unique community touchpoints such as stage presentations to generate leads. Since launch, the service has rapidly expanded, with 1,000 companies adopting it within one year.

Background and Challenges: Overreliance on Referrals/Events and Inability to Choose the Right Advertising Partner

While ApoLink has seen steady growth in revenue and membership, the company recognized a growing reliance on limited customer acquisition methods, making the establishment of a sustainable new channel an urgent priority.

① Dependence on Referrals and Events

Customer acquisition relied heavily on networking events and personal referrals, lacking a consistent channel for ongoing growth. The network was also limited to circles similar to their own.

② Inability to Choose the Right Advertising Support

Although interested in advertising early on and having consulted nearly 30 agencies, they could not find a partner with whom they felt confident about generating actual orders. With no in-house web marketing experience, internal expectations were mixed with uncertainty.

Implemented Measures: End-to-End Support from Lead Generation to Appointment Booking via Advertising

Our company took full responsibility for the entire process—from launching advertising operations, daily management, appointment generation via inside sales, to analysis and optimization—enabling the client to focus entirely on field sales.

Advertising Launch

We conducted advertising planning, communication design, and account setup, then produced initial banner creatives and landing pages (LPs) to establish the foundation for campaign delivery.

Advertising Operations

We managed ad submissions, delivery, and ongoing optimization, while continuously producing and replacing banner creatives and directing LP improvements. Additionally, we leveraged our in-house developed creative auto-stop system to automatically halt underperforming creatives, optimizing costs.

Appointment Generation (Inside Sales / SDR)

For each lead, we combined immediate phone calls with up to three follow-ups, along with SMS, thank-you emails, and step emails (up to three per lead), converting inquiries into high-quality sales appointments.

Analysis and Optimization

Beyond regular advertising reports and reporting sessions, we held periodic meetings to share analytical insights and provide continuous improvement recommendations, supporting data-driven decision-making.

Turning Point: Refocusing on Decision-Makers and Building Trust Through Transparent Data Sharing

Initially, the proportion of decision-makers among leads was slightly lower than expected. However, by leveraging AI-analyzed data to mass-produce creatives and LPs specifically targeting executives, and by openly sharing daily performance metrics to provide decision-making materials, trust was established. Our philosophy of "working backward from orders" — recognizing that "many appointments mean nothing if they don't lead to orders" — resonated with ApoLink's service philosophy. As a result, advertising, initially approached with skepticism, became the core of their new customer acquisition strategy.

Results of Support: 70% Conversion to Appointments, Double Appointment Volume, 30% Order Rate

Order Acquisition from First Month

Orders were generated in the first month of the two-month support period.

Double Appointments and 70% Conversion Rate

Appointment volume doubled compared to existing channels, with approximately 70% of acquired leads converting into sales appointments.

30% Order Rate

Among target companies that advanced to appointments, the order rate reached approximately 30%, a high benchmark for advertising-sourced leads. Cost per appointment also met targets.

Establishment of a New Customer Acquisition Channel

The campaign enabled precise targeting of decision-makers previously unreachable through networks and events, establishing a primary channel for new customer acquisition.

Client Testimonial (UPSTA Japan GK)

CEO Shogo Kanno

"We've spoken with nearly 30 advertising agencies, but almost none shared our focus on actual orders. Receiving daily data as decision-making material allowed us to take ownership of our choices. We didn't expect to generate this many appointments—not just leads—through advertising, and since we're still in the optimization phase, these results exceed our expectations. Advertising that reaches previously inaccessible audiences has become a key primary channel for our new customer acquisition."

Company Statement (Digital Marketing Japan Co., Ltd.)

CEO Kazuma Okamoto

"We've consistently focused not on the 'number' of leads or appointments, but on the orders that follow. We are delighted to have successfully built a new channel reaching decision-makers who were previously out of reach. Moving forward, we will continue to expand our reach to business leaders nationwide, fully supporting our clients' order acquisition and business growth."

Read the full case study here

About Digital Marketing Japan Co., Ltd.

A leading company in B2B advertising operations, specializing in generating high-conversion sales appointments.

Digital Marketing Japan Co., Ltd.

Headquarters: 2F-C, Shibuya Dogenzaka Tokyu Building, 1-10-8 Dogenzaka, Shibuya-ku, Tokyo

Representative: CEO Kazuma Okamoto

Founded: October 2024

Corporate Website: https://dmj-japan.co.jp/

Business Activities

▼ B2B Marketing Services

B2B-Specialized Advertising Operations

B2B Landing Page Creation

B2B CRM System Development

B2B Inside Sales

AI Development Services

▼ Ad Pro Match For Advertising Agencies | Access to Professional Advertising Talent

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Products / services: ApoLink