The World Tea Culture Exhibition Executive Committee (Management Company: Tomotomo Co., Ltd.) has decided to hold a major tea culture event, "World Tea Culture Exhibition 2026 Autumn," for two days from September 12 (Sat) to 13 (Sun), 2026, at "KITTE Marunouchi B1F Tokyo City Performance Zone" in Marunouchi, Tokyo.

Under the theme "Connecting with the World Through a Cup of Tea," this experiential event brings together the diverse charms of carefully selected teas from around the world, including Japanese tea, Taiwanese tea, and Chinese tea. The previous event (Spring) attracted over 10,000 visitors over two days and concluded with great success each day.

With the decision to hold the autumn event, recruitment of exhibitors to help make the event a success will begin soon!

Scenes from the World Tea Culture Exhibition 2026 Spring

[Event Concept and Highlights]

Tea, loved worldwide, embodies unique histories, climates, and warm cultures that accompany daily life in each country and region.

The "World Tea Culture Exhibition 2026 Autumn" offers an experience that goes beyond simply purchasing tea, allowing visitors to hear directly from producers about their passion and dedication, and to journey through global tea cultures with all five senses.

Teas from around the world gather! Sample them at the venue!

"Global Teas for Daily Life" Gathered in One Place

In addition to standard green teas and black teas, rare Taiwanese and Chinese teas, as well as herbal teas and Ayurvedic teas for aroma and health, will be showcased by producers and specialty brands from around the world. Professionals with expert knowledge will offer tastings and brewing advice, creating an environment enjoyable for everyone from beginners to enthusiasts.

Held at "KITTE Marunouchi," a Crossroads of Culture

From "KITTE Marunouchi," boasting excellent access directly connected to Tokyo Station and a sophisticated, modern space, we will transmit new tea trends and lifestyles for "rich living" to Japan and the world.

Held on B1F of KITTE Marunouchi! Queue for entry

[Exhibitor Recruitment]

The "World Tea Culture Exhibition 2026 Autumn" is seeking exhibitors who resonate with the event's concept and wish to promote and sell their prized teas, tea ware, sweets, and more.

Estimated number of exhibitors: Approximately 20 stores

Target: Sales, provision, and tasting introductions of teas from around the world (green tea, black tea, oolong tea, pu-erh tea, herbal tea, flower tea, etc.)

Sales of tea ware, tea ceremony tools, and sweets/foods that pair well with tea.

Announcement of Recruitment Guidelines: Detailed exhibitor conditions and fees will be announced and recruitment will begin soon on our official social media (Instagram, X). Brands and specialty stores considering exhibiting are encouraged to check these updates.

Official Instagram

Official X

[Event Overview]

Event Name: World Tea Culture Exhibition 2026 Autumn

Theme: Connecting with the World Through a Cup of Tea.

Dates: September 12 (Sat) - September 13 (Sun), 2026 [2 days]

Time:

September 12 (Sat) 11:00 AM - 8:00 PM

September 13 (Sun) 11:00 AM - 7:00 PM

Venue: KITTE Marunouchi B1F Tokyo City i Performance Zone

Address: 2-7-2 Marunouchi, Chiyoda-ku, Tokyo

Estimated Visitors: Over 10,000 people over 2 days (based on previous event attendance)

Admission Fee: Free admission, tea tasting is paid

Organizer: World Tea Culture Exhibition Executive Committee (Management Company: Tomotomo Co., Ltd.)

FACT BOX

  • Source: PR TIMES
  • Category: Event