What will MODELLISTA exhibit at OTOTEN2026?

The 'ALPHARD MODELLISTA CONCEPT' will be showcased, offering a multi-sensory experience of premium acoustics and interior design.

What are the features of the ALPHARD MODELLISTA CONCEPT?

A concept car that blends luxurious interiors with high-fidelity audio for an exceptional ride experience.

Can anyone experience the ride?

Ride experience is available at the venue but subject to capacity limits and may not be available depending on daily conditions.

What is MODELLISTA's brand philosophy?

To transform everyday driving into a special experience through premium interior and exterior design.

MODELLISTA to Exhibit 'ALPHARD MODELLISTA CONCEPT' at OTOTEN2026

Q: When is OTOTEN2026 held?

From June 19 (Fri) to 21 (Sun), 2026 at Tokyo International Forum.

Published Jun 13, 2026 3:31 AM ・ Updated Jun 14, 2026 12:09 AM ・ 4 min read ・ Source: PR TIMES

MODELLISTA will make its debut appearance at OTOTEN2026, Japan's largest audio and home theater event, showcasing the 'ALPHARD MODELLISTA CONCEPT' and offering visitors an immersive, multi-sensory experience of premium interior design and advanced acoustics.

* MODELLISTA makes its first appearance at OTOTEN2026, Japan’s largest comprehensive audio event

* Ride experience offered on the ALPHARD MODELLISTA CONCEPT, highlighting an interior space that appeals to the five senses

Toyota Customizing & Development Co., Ltd. will exhibit under the MODELLISTA brand at OTOTEN2026, Japan’s largest festival of audio and home theater systems, to be held from June 19 (Fri) to 21 (Sun), 2026 at Tokyo International Forum (Chiyoda-ku, Tokyo).

At the booth, the company will display the Alphard concept car 'ALPHARD MODELLISTA CONCEPT,' first unveiled at TOKYO AUTO SALON 2026. This vehicle embodies the philosophy of delivering a premium MODELLISTA experience inside the cabin and transforming everyday rides into exceptional experiences. Beyond interior enhancements such as seat upholstery and LED lighting, the vehicle emphasizes a refined acoustic environment, delivering comfort through sight, sound, and touch.

For this exhibition, the audio system has been further refined since its debut at TOKYO AUTO SALON 2026 to create an even more luxurious interior atmosphere. The goal is an 'expressive audio experience felt within the space.' Preserving the original character of sound sources, every note—including subtle breaths in vocals and delicate instrument resonances—is meticulously reproduced, achieving an ideal sound field (onjō) and an ultimate listening environment within the vehicle. Whether new to MODELLISTA or already familiar, visitors will experience the brand’s unique world through its interior ambiance, exterior elegance, and immersive audio.

Attendees will have the opportunity to ride the ALPHARD MODELLISTA CONCEPT and enjoy the premium, sensory-rich environment that defines the MODELLISTA experience. * Ride experience is subject to capacity limits. Availability may vary depending on daily conditions.

https://www.modellista.co.jp/press/2026/0612_ototen2026/

ALPHARD MODELLISTA CONCEPT

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Source: PR TIMES
Category: Event
Products / services: ALPHARD MODELLISTA CONCEPT

MODELLISTA to Exhibit 'ALPHARD MODELLISTA CONCEPT' at OTOTEN2026

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