Trustridge, operator of food media 'macaroni', launches recipe video production service 'RecipeShorts' specializing in food

Trustridge Inc. (Headquarters: Meguro-ku, Tokyo; Representative Director: Yoshiyuki Oba; hereinafter referred to as "the Company") is pleased to announce the launch of its recipe video production service specializing in the food domain, 'RecipeShorts'. We have also begun accepting applications for a limited-time introductory trial plan for food manufacturers.

RecipeShorts: A Recipe Video Production Service Specializing in Food

'RecipeShorts' is a service that provides end-to-end support, from planning and recipe development to shooting, editing, and post-delivery utilization proposals, by leveraging the accumulated know-how and posting data from over 10,000 recipe videos produced by 'macaroni', our lifestyle media for food and living that is used by 20 million people monthly.

RecipeShorts Service Site

Background of the Service Launch

Short-form videos, particularly on platforms like Instagram, TikTok, and YouTube Shorts, have become the main battleground for SNS marketing. However, food and beverage manufacturers are facing challenges such as a lack of human resources and expertise in video production, and the absence of food-specific experts who can advise on how to maximize product appeal.

To address these issues, the Company has launched this service to apply the "food expertise" and "production capabilities" cultivated through media operations to corporate marketing support.

Features of 'RecipeShorts'

1. Production by the 'macaroni' Media Operation Team

'macaroni' is a lifestyle media for food and living with 20 million monthly web visitors, 1.72 million Instagram followers, and 1.16 million YouTube subscribers. Our team, with over 10,000 recipe videos produced and distributed, creates content tailored to the specific characteristics of each product.

2. In-house Production System from Recipe Development to Shooting and Editing

We have in-house chefs, food coordinators, and video creators who work as a single team for everything from recipe development to prototyping, shooting, and editing. Our office is equipped with a shooting studio complete with cooking facilities, tableware, and styling props, enabling us to achieve both speed and quality in production.

3. Planning Based on Over 10,000 Posting Data Points

We incorporate posting and verification data accumulated over years of media operation—including popular recipes, ingredient combinations, and video structures—into our planning, shooting, and content composition. We support the creation of engaging videos with high reproducibility based on trend analysis.

<Examples>

https://www.instagram.com/p/DGkuX4NiiBH/?hl=ja

https://www.youtube.com/shorts/XgWv64OPngU

https://www.youtube.com/shorts/n_mYEF631Fw

https://www.youtube.com/shorts/7faxH43tGEQ

Overview of the Limited-Time Introductory Trial Plan

To coincide with the service launch, we are accepting applications for a limited-time introductory trial plan for food and beverage manufacturers, and cooking appliance/tool brands, offering the production of three macaroni-style recipe videos at a special price.

Plan

Content

Trial Price

Company-Provided Recipes

3 Recipe Videos

¥350,000 (Regularly ¥450,000)

macaroni Recipes

3 Recipe Videos

¥400,000 (Regularly ¥600,000)

New Recipe Planning

3 Recipe Videos

¥500,000 (Regularly ¥750,000)

*All plans include: 3 photos of the finished dish / Studio, equipment, material costs, and secondary usage rights included / Approximately 1 month until delivery.

*Available once per company. Please refer to the service site for details.

The delivered videos can be secondarily utilized on corporate owned media, e-commerce sites, various social media platforms, and in-store promotional materials. We look forward to your inquiries.

RecipeShorts Service Site

About 'macaroni'

'macaroni' is a lifestyle media for food and living with the theme "A smiling life starting with food." We deliver the latest information on food, including gourmet trends and recipe videos, daily.

macaroni Official Website: https://macaro-ni.jp/

macaroni Official Instagram: https://www.instagram.com/macaroni_news/

macaroni Official YouTube: https://www.youtube.com/@macaroni_recipe

For inquiries about macaroni or consultations regarding advertising placements, please contact us here:

https://trustridge.jp/contact_macaroni

About Trustridge Inc.

Trustridge Inc. operates the food and living lifestyle media 'macaroni' and the sustainable living media 'ELEMINIST'. Furthermore, we are diversifying our business by leveraging our media operation expertise to provide creative production and solutions through our BRAND STUDIO, influencer marketing, and by utilizing our knowledge in operating our own SNS accounts (Instagram: 1.72 million followers, YouTube: 1.16 million subscribers *as of June 10, 2026) for SNS management.

Company Name

Trustridge Inc.

Location

1-1-71 Nakameguro, Meguro-ku, Tokyo 7F

Representative Director

Yoshiyuki Oba

Established

September 2008

Number of Employees

35 (as of the end of May 2026)

Business Activities

- BRAND STUDIO Business Recipe video production, SNS marketing support, sponsored posts, content creation, etc.

- Media Business Planning and operation of the food and living lifestyle media 'macaroni' and the sustainable living guide 'ELEMINIST'.

Shareholder

Nagoya TV Broadcasting Co., Ltd. (100%)

URL

https://trustridge.jp/

Related Services

ELEMINIST Official Website

https://eleminist.com