'TRIII Milk Care' Wins Poco'ce Best Beauty Award 2026 First Half

Torii Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Tatsuya Hoki) is pleased to announce that 'TRIII Milk Care,' a leave-in treatment from its hair care brand 'TRIII,' has been certified as the editor's recommended best beauty item in the 'Poco'ce Best Beauty Award 2026 First Half.'

'TRIII Milk Care' is a hair milk developed under the concept of 'salon quality through self-care.' It focuses on the hair concerns common among Japanese women, such as frizz, flyaways, and dryness, aiming to achieve the same manageability and sleekness as a salon visit through at-home care.

[Wins Poco'ce Best Beauty Award 2026 First Half]

'TRIII Milk Care' has been certified as the editor's recommended best beauty item in the 'Poco'ce Best Beauty Award 2026 First Half.'

https://pococe.com/beauty/43350/

The Poco'ce Best Beauty Award is an award that selects notable products and services in the beauty and cosmetics industry.

We believe this award recognizes the product quality and feel of 'TRIII Milk Care,' as well as its ability to help users achieve salon-quality results through daily self-care.

'Salon Quality through Self-Care'

TRIII's brand concept is 'salon quality through self-care.'

For many, the hair they have when leaving the salon is one of the moments they feel their hair looks its best.

However, maintaining that finish every day is not easy.

TRIII was developed to address the hair concerns of Japanese women, enabling them to achieve beautiful, salon-fresh hair through self-care at home.

'TRIII Milk Care' contains 'Tostear,' a repair ingredient that has been gaining attention in the hair care industry in recent years. It moisturizes the hair while suppressing frizz and flyaways, leading to more manageable hair.

[Product Overview]

TRIII Milk Care

A leave-in treatment that delivers moisture deep inside the hair.

Contains the popular repair ingredient 'Tostear' to care for damage-induced frizz and flyaways, leading to soft, manageable hair.

Since its launch, it has achieved high praise from many customers and third-party organizations, including: - Ranked No.1 in the New Product Ranking in the Amazon Hair Serum Category - Received an 'A' rating in the April 2026 issue of LDK

Representative Comment

Torii Co., Ltd. Representative Director: Tatsuya Hoki

'We are deeply honored that 'TRIII Milk Care' has been certified as the editor's recommended best beauty item in the Poco'ce Best Beauty Award 2026 First Half.

Under the concept of 'salon quality through self-care,' TRIII is committed to creating products that allow people to achieve salon-fresh hair at home.

We feel this award is a recognition of the value we have always cherished.

We will continue to listen to the hair concerns of many people and deliver products that make daily hair care enjoyable.'

Company Overview

Company Name: Torii Co., Ltd. Representative: Representative Director Tatsuya Hoki Address: 〒150-0031 City Court Sakuragaoka 408, 23-17 Sakuragaoka-cho, Shibuya-ku, Tokyo