Knowledge Holdings surveyed 307 internet users on AI search usage. Results reveal 88% have experience with it, and 47.7% of active users utilize it 'almost daily'. The top use case is 'information gathering' (51.1%). With nearly 70% expecting their usage to grow, the shift from traditional search engines to AI is clear. To address this, the company stresses the importance of GEO (Generative Engine Optimization) and provides integrated LLMO, SEO, and MEO services using their proprietary 'AXiY system'.

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