Born from SNS Requests! Nissen Launches Summer-Specific 'Neko Feel' Fluffy Cooling Blankets

Neko Feel Summer-Specific Fluffy Blanket https://www.nissen.co.jp/item/VAP0126C0010

Nissen Co., Ltd. (Headquarters: Minami-ku, Kyoto; Representative Director and President: Jun Fubuchi) has released a new product, the 'Summer-Specific Fluffy Blanket that feels just like a cat!' from its popular 'Neko Feel' series, which is beloved for its texture that mimics the feeling of petting a real cat. Sales began on Nissen Online on June 4, 2026, 'Hug a Cat Day.' Born from the voices of customers on social media who said, 'I don't want to put away my Neko Feel even in summer,' this product features a reversible design using both Neko Feel material and contact-cooling material. It provides a comfortable and soothing experience for cat lovers and those who cannot own cats, even during the summer.

Development Background and Concept ~Earnest Voices on SNS: 'I Don't Want to Put It Away Even in Summer'~ The 'Neko Feel' series was launched in October 2022 as a winter bedding item focused on pleasant tactile sensations. The product, which pursued the 'feeling of petting a real cat,' became a hot topic on social media, with customers saying, 'I use it even in summer while running the air conditioner.' Following a survey on official X (formerly Twitter) last November, the company received earnest requests from Neko Feel fans saying, 'I want to touch this texture all year round!' The passionate desire of customers, 'I want to be with my beloved fluffy blanket all the time,' became the major driving force behind the development of this summer product.

~Reproducing 'The Best Summer Spot Found by a Cat'~ The inspiration came from 'cat behavior.' Cats are geniuses at finding the coolest spots in a house during the summer. They always know where the comfortable 'best summer spots' are, whether it's a corner of the hardwood floor or a hallway with a breeze. We aimed to fuse 'the happiness of petting a cat' with 'the coolness a cat finds.' In an air-conditioned room, being healed by the cat's fluffy coat while being wrapped in the coolness found underneath its belly—to create this blissful experience that every cat owner can relate to, we adopted a reversible design using fluffy material and contact-cooling material.

Product Features ■ Reversible design: 'Signature fluffiness' x 'Cool and smooth' Maintaining the exquisite texture that feels like a cat, the reverse side uses a smooth and cool contact-cooling fabric to make summer comfortable. Just by flipping it over depending on the mood or room temperature, it instantly becomes the best spot a cat would teach you.

Playful and practical 'Paw-print quilting' We applied a quilting process featuring cute paw-print patterns as if a cat were walking by. The stitches of these paw prints prevent the Neko Feel fabric and the cooling fabric from slipping, significantly improving usability as a blanket. This is a thoughtful touch unique to Neko Feel.

Just like a real cat! Choose from four fur color variations Available in four color variations—'Scottish Fold,' 'Russian Blue,' 'Tabby,' and 'Calico'—allowing customers to choose a color that resembles their own cat or welcome their dream cat. For 'Russian Blue' and 'Scottish Fold,' we aimed for a gentle finish by back-printing the base fabric to keep the tips white while applying strong color to the ground. This reproduces the unique mottled feel of cats. For 'Calico' and 'Tabby,' we adopted a dyeing method where the fiber becomes whiter from the tip to the root. This pursues the realism unique to dark fur colors where you can see the skin when petting.

Pursuing a 'soothing touch' that feels great just by touching it! Since we prioritized texture above all else, we started by having all staff touch various materials. After defining the ideal image, we produced the fabric originally. We struggled with material selection—which is comfortable? Which feels most like a cat? Ultimately, we adopted a longer pile of approximately 9mm and used dense fabric made of very fine 75-denier yarn, recreating a smooth, melting touch that makes you want to pet it again and again.

Product Overview Summer-Specific Fluffy Blanket (Neko Feel) Product No.: VAP0126C0010 Sizes: 2 sizes (Half, Single) Colors: 4 colors (Scottish Fold, Russian Blue, Tabby, Calico) Base Price: ¥3,289 - ¥5,489 (tax included)