Nissen Co., Ltd. (Headquarters: Minami-ku, Kyoto; President and CEO: Jun Habuchi) announces the start of pre-orders on June 12, 2026, for new nurse wear from its "Nursereine" brand, a collaboration with Misako Aoki, who is both an active nurse and a successful Lolita model. This product line is designed for healthcare professionals who love cute clothes but don't want to stand out at work, achieving a perfect balance between the essential functionality required in medical settings and the "adult classical" cuteness that embodies Misako Aoki's worldview.

Misako Aoki x Nursereine

Development Story

~ "Cute" is a Charm to Fight Through Harsh Environments ~

The current nurse wear market is polarized between "affordable but plain work clothes" and "high-design but expensive brand wear." Amidst this, the driving force behind the project was Misako Aoki's belief that "wearing cute nurse uniforms helps maintain nurses' mental health and provides positive energy to patients." In the demanding environment of facing life and death, the wear is not just a uniform but a crucial element supporting motivation. With the desire to deliver positive energy to those working on the front lines, we have repeatedly refined our approach to propose nurse wear that strikes an exquisite balance between functional beauty and heartwarming charm.

Supervisor Profile (Misako Aoki)

Misako Aoki

Lolita model and active nurse. While active domestically and internationally as a top model leading Japan's Lolita fashion scene, she continues to work as a nurse in home care settings. Leveraging her own experiences, she has been involved in the development of numerous products that combine "functionality" in medical settings with the "cuteness" that appeals to women's hearts. Her ability to transform "kawaii" into strength and live authentically garners support from many women.

Product Features

1. "Hidden Lolita" Design that Blends into the Workplace

While maintaining the essential cleanliness for medical environments, it adds secret touches of cuteness that only the wearer can enjoy, such as original patterns (like teddy bears) on the back lining and folded cuffs, and subtle ribbon motifs. It serves as a "charm" to gently soothe the hearts of nurses working hard in demanding environments.

2. Supervised by an Active Nurse. Uncompromising "Ease of Wear"

Based on Misako Aoki's real-world experience working in nursing, she thoroughly supervised aspects like "ease of putting on and taking off," "optimal pocket placement," and "stretchability for easy movement." Equipped with tough functionalities such as stain-resistant processing and compatibility with industrial washing, it is practical and meets the highest standards for workwear.

Product Overview

https://www.nissen.co.jp/item/CIH0426C0018

Misako Aoki x Nursereine Front Fastener Scrub Top

Product Number: CIH0426C0018

Sizes: 8 sizes (S, M, L, LL, 3L, 4L, 5L, 6L)

Colors: 3 colors (Navy, Charcoal Gray,

Dusty Pink)

Base Price: ¥4,939 - ¥5,489 (tax included)

*Base price is the price at the start of sales.

Product Page Here

Event Announcement

We will be exhibiting at "NURSE MATSURI 2026" held at Tokyo Big Sight on July 8, 2026 (Wednesday). Misako Aoki will appear at the opening of the "Nurse Decoration 2026" white coat fashion show wearing the collaborative product with our company!

Please look forward to her glamorous and cute runway appearance.

Furthermore, on the same day, Misako Aoki will be at the Nissen Nursereine booth to introduce this collaborative product. We have prepared a special gift for purchases made to commemorate the launch, so please stop by!

We look forward to your visit.

【Event Overview】

Misako Aoki x Nissen Nursereine Collaboration

"Secretly Heart-Fluttering White Coat" Unveiling Fashion Show

Date & Time: July 8 (Wed) 15:30 - 16:30

Location: Tokyo Big Sight West Exhibition Hall

Participation Fee: Free admission (advance registration required)

Advance Registration Form: https://nurse-matsuri.com/form2026

Target Audience: Nursing students, nurses, and individuals interested in medical and nursing care.

▼ Misako Aoki x Nursereine Special Page Here:

https://www.nissen.co.jp/s/medical-uniforms/NS26SU101/

Company Profile

Company Name: Nissen Co., Ltd.

Headquarters Address: 26 Nishikujo-inmachi, Minami-ku, Kyoto 601-8412

Representative: Jun Habuchi, President and CEO

Established: June 21, 2007

Business Activities: Internet and catalog mail order of apparel, primarily women's clothing, and interior雑貨.

● nissen,information site https://info.nissen.co.jp/

● nissen, online shop https://www.nissen.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: New Product