Nippn Corporation (President: Toshiya Maetsuru) will begin broadcasting a new TV commercial for its No. 1 frozen pasta brand (※) "Oh My Premium" nationwide from Friday, April 10, 2026.
※Intage SCI Frozen Pasta Market, October 2023 - October 2025, based on cumulative purchase amount by brand.
Oh My Premium frozen pasta is characterized by its delicious noodles, of course, but also by the satisfying feeling of "chunky, abundant ingredients!" that makes you want to gobble it up.
In consumer research conducted by our company, it was found that due to recent increases in food prices, the psychological desire to "avoid failure in daily shopping" has become stronger. Amidst this, customers not only evaluate Oh My Premium for its deliciousness but also feel value in the "small sense of luxury" beyond that.
Based on this insight, this commercial expands the value the brand provides from "the size of the ingredients" to "a sense of happiness that fills the heart," expressing the appeal of Oh My Premium as a "reward pasta." It depicts Oh My Premium as something that satisfies not only the stomach but also the heart, whether it's the excitement before eating, the deliciousness while eating, or the feeling of euphoria after eating.
During filming, meticulous efforts were made to convey the presence of the ingredients, such as shots where ingredients bounce and the way the noodles are twirled. By carefully portraying the female protagonist's expression as her heart is filled with each bite, the production is finished with a presentation that conveys both "deliciousness as a single dish" and a "sense of reward."
"Oh My Premium" frozen pasta will continue to deliver delicious pasta under the message, "These big ingredients, reward pasta."
FACT BOX
- Source: PR TIMES
- Category: キャンペーン