netkeiba Launches 'Umatoreca,' an Electronic Trading Card Service for Horse Racing Fans

The horse racing information service 'netkeiba,' operated by Net Dreamers Co., Ltd., launched 'Umatoreca,' an electronic trading card collection service for horse racing fans, on May 29. 'Umatoreca' allows users to collect famous scenes of racehorses, jockeys, and historical races on their smartphones. In addition to photos and race information, the cards feature digital-exclusive elements such as video effects. The service includes a user-to-user trading function and can be linked with netkeiba accounts, allowing users to use points to play the gacha. The company aims to provide a new experience where horse racing fans can accumulate and share their enthusiasm and memories digitally, contributing to the development of the entire horse racing industry.