Promotion for "Additive-Free Snacks" Featuring Nozomi Tsuji

North Colors Co., Ltd. (Headquarters: Sapporo, Hokkaido; President: Motohiko Hira), a company that sells confectionery made with additive-free and domestically sourced ingredients in Sapporo, Hokkaido, will launch a promotion for its "Junkokusan (Purely Domestic) Series" featuring celebrity Nozomi Tsuji starting in late March 2026. (This initiative is implemented through "Skettt," a comprehensive IP marketing support service provided by Wunderbar Inc., headquartered in Shibuya, Tokyo; CEO: Yoshito Nagao.)

This promotion aims to increase awareness of the "Junkokusan Series," which is gaining popularity amid a growing trend toward health consciousness. It will combine in-store promotions and online advertising, focusing on supermarkets and natural food stores nationwide. The product series is also a popular topic on X (formerly Twitter).

The campaign is scheduled to run from late March to late June 2026, strengthening its appeal to health-conscious consumers, particularly families with children.

◎ Consumer awareness of food additives is increasing annually, expanding the preference for "safe, domestic" products.

Since the COVID-19 pandemic, consumer consciousness regarding food additives has become more critical. Previously, the prevailing sentiment was a vague anxiety, such as "it seems somehow bad for you." Now, however, a heightened sense of "I must protect my own body" has transformed the act of reducing additives into a "proactive choice" for maintaining immunity and lowering future health risks.

According to a survey by the Japanese Consumers' Co-operative Union, 50.5% of consumers stated that they "avoid products with unnecessary additives" when shopping.

Furthermore, according to the Ministry of Internal Affairs and Communications' Family Income and Expenditure Survey, the market for health-oriented foods is expanding at an average annual rate of about 5-6%, and there is a growing trend of consumers who prioritize keywords such as "additive-free" and "domestic ingredients."

The North Colors Junkokusan Series is gaining support as a product that meets these needs.

◎ Featuring Nozomi Tsuji, who has overwhelming recognition among mothers of young children.

North Colors is launching a promotion featuring celebrity Nozomi Tsuji to increase awareness of the "Junkokusan Series." The promotion will run from late March to late June 2026. Ms. Tsuji personally selected her five favorite products and provided comments. As an additive-free snack series using only domestic ingredients, the Junkokusan Series has garnered support from families and health-conscious consumers, who provide daily feedback such as, "I can give these to my children with peace of mind," and "The ingredients are simple and trustworthy."