Dokodoor Co., Ltd., a group company of Hybrid Technologies Co., Ltd. (Headquarters: Nakano-ku, Tokyo; President & CEO: Kazuma Hirakawa; TSE Code: 4260; hereinafter “the Company”), which operates global IT comprehensive services from Japan and Vietnam, will host a free online webinar titled 'Beyond Viewing GA4: Visualizing Pre-Conversion Actions That Drive Inquiries' utilizing Google Analytics 4 (hereinafter “GA4”).
This webinar will be held online via Zoom. It targets corporate web and marketing personnel, as well as those who have implemented GA4 but feel they are not fully leveraging it for website improvement.
Register for the webinar for free
[Background of the Webinar]
Even after implementing GA4 and monitoring metrics such as user count, traffic sources, and page views, many organizations struggle to answer: 'Why aren’t inquiries increasing?' or 'Which pages or navigation paths need improvement?' One key reason is that they only track completed inquiries as conversions, failing to measure user actions leading up to that point. For example, before submitting an inquiry on a website, users typically perform actions such as:
- Clicking a button - Clicking on an FAQ - Using a chatbot - Reaching the inquiry form - Tapping a phone number
By setting these pre-conversion actions as “events,” it becomes easier to understand how far users progress and where they drop off. Properly setting and measuring these pre-conversion events enables clearer hypotheses for improvement, such as:
- Observation in GA4: High page views but low CTA clicks → Possible improvement: CTA messaging, placement, or navigation - Observation in GA4: High CTA clicks but low form reach → Possible improvement: Destination page or guidance content - Observation in GA4: High form reach but low submission completion → Possible improvement: Form fields or usability - Observation in GA4: Low conversion only from specific traffic sources → Possible improvement: Ads, landing pages, or mismatch with search intent - Observation in GA4: Click actions not being captured → Possible improvement: GA4 or GTM measurement setup
In this webinar, we will explain from the basics why event setup is essential—not just viewing GA4 data—for identifying areas to improve on your website.
[What We Will Cover]
- Why relying solely on completed inquiries makes it hard to identify improvements - Understanding conversion actions and intermediate pre-conversion actions - The difference between events and key events in GA4 - The roles of GA4 and Google Tag Manager - How to measure clicks on CTAs and chatbots - How to verify events set in Google Tag Manager - Preparing to analyze results by traffic source
Using actual GA4 and Google Tag Manager screens, we will explain GA4 fundamentals in an easy-to-understand way, even for beginners.
[Recommended For]
- Those who have implemented GA4 but only monitor access numbers - Those wanting to identify why inquiries aren’t increasing, using data - Those seeking to understand the difference between events and key events - Those wanting to learn about Google Tag Manager’s role and its relationship with GA4 - Those aiming to measure clicks on CTAs and chatbots - Those wanting to accurately verify the results of ads, SEO, and website improvements - Those wanting to organize key metrics to monitor on their own website
[Exclusive Benefits for Participants]
Participants of this webinar will receive the following benefits:
Benefit 1: Webinar Materials PDF
We will send the presentation slides in PDF format to those who complete the post-webinar survey.
Benefit 2: 30-Minute Free GA4 Quick Analysis Meeting
For attendees who wish to participate, we will offer a free 30-minute quick analysis meeting based on actual GA4 data, reviewing traffic sources, viewed pages, key event setups, and more.
※ For the quick analysis meeting, you will need to grant our designated Google account “Viewer” access to the GA4 property to be analyzed. There is no need to share login credentials or passwords. Instructions and the account details will be provided after your meeting reservation is confirmed.
※ We cannot provide setup assistance or detailed analysis reports.
[Webinar Overview]
Webinar Title
Beyond Viewing GA4: Visualizing Pre-Conversion Actions That Drive Inquiries
Date & Time
July 29, 2026 (Wed) 13:00–14:00 JST
Format
Online (Zoom)
Fee
Free
How to Participate
Please fill out the registration form with the required details. The Zoom participation URL will be sent to your registered email address.
This webinar will be a viewing-only format. Participants’ cameras and microphones will not be used.
▼ Register for Free
https://go.docodoor.co.jp/l/950242/2026-03-03/69fxgf
[Speaker Introduction]
Ryo Kato, Marketing Lead, Dokodoor Co., Ltd.
▼ Background
Originally from Yokote City, Akita Prefecture.
Worked for four years in the marketing department of a web production company.
Supports web marketing with diverse case studies, ranging from advanced analytics using big data and machine learning AI to practical, immediately applicable techniques.
▼ Skills
- Build a Data Warehouse Using BigQuery (Coursera) - Behavioral Change Creation / Behavioral Finance - Web/SNS Advertising Operations (4 years)
[Dokodoor Co., Ltd. Overview]
Headquarters
2F, 1-2 Sasaguchi, Chuo-ku, Niigata City, Niigata Prefecture
Representative
CEO & President: Takayuki Homma
Business Activities
Comprehensive digital marketing, web/app development, and more
URL
https://docodoor.co.jp/
[Hybrid Technologies Co., Ltd. Overview]
Headquarters
6F, Daiwa Nakanozaka Building, 3-31-11 Honcho, Nakano-ku, Tokyo
President & CEO
Kazuma Hirakawa
Business Activities
Global IT comprehensive services
URLs
IR Site
https://hybrid-technologies.co.jp/
https://hybrid-technologies.co.jp/ir/
SNS
X: https://x.com/technologi24928
note: https://note.com/hybrid_tech_ir
Facebook: https://www.facebook.com/hybridtechnologiesjapan
FACT BOX
- Source: PR TIMES
- Category: Event
- Products / services: Google Analytics 4