Hatoriri Aims to Empower More People to Embrace Sexual Choices as Their Own

Our company supports April Dream, an initiative to make April 1st a day for announcing dreams. This press release represents Hatoriri's dream.

Concerns related to sexual wellness—about one's own body, partnerships, or women's health—vary greatly in content and how they are experienced by individuals.

Some people are too embarrassed to talk to anyone, while others dismiss their concerns, thinking they're not worth asking about. Or, some may not even realize they have a problem in the first place.

However, information to address these concerns and supportive products and services actually exist. Yet, simply because people are unaware of their existence, these options remain outside their reach.

What we want to change is the experience of "ending without knowing."

Hatoriri, established in 2024, is a marketing company specializing in the sexual wellness and femtech sectors.

Through operating our own media with over 185 million cumulative views, creating content with doctors, midwives, and sex education specialists, providing lectures and training for companies, and supporting brand marketing, we continuously pursue one goal:

To make sexual choices gentler and more accessible.

Our dream is to accumulate moments like these.

The moment someone realizes their concerns can actually be resolved after seeing Hatoriri's content.

The moment they first learn, "There's an item like this."

The moment they start to act on their own, thinking, "I've been vaguely curious about that; maybe I'll look into it a bit more."

The moment their concerns transform from a complex into a positive choice they can embrace.

We want to increase each of these moments through the power of content and marketing.

Creating a "new normal" for sexual matters.

Our dream is a society where the term "sexual wellness" is not something special or difficult, but integrated into daily life, just like health and beauty.

To achieve this, we will continue to create honest content with companies and brands, delivering necessary information to those who need it.

Making sexual choices gentler and more accessible. We declare this dream on April 1st.

About Hatoriri Inc.

・ Business activities: Marketing support specialized in sexual wellness and femtech, operating proprietary media, lectures for companies and organizations

・ Official website: https://hatoriri.com/