Researto to Hold Moderator Training Course for Marketing Research (9th Session)

Purpose and Background of This Course

Our company, which conducts over 100 qualitative surveys annually, will hold a training course for moderators in qualitative marketing research.

This course allows participants to learn practical interview skills required to deeply understand customer needs, which are difficult to grasp through data analysis alone.

Interview surveys in qualitative research are an effective approach for deriving important insights in marketing strategy planning. On the other hand, moderation (interviews) is a difficult skill to acquire, requiring a hybrid of quick analytical ability and gentle communication skills. Conducting interviews without the correct knowledge not only prevents effective information gathering that can be utilized in business but also carries the risk of making incorrect decisions in the worst-case scenario.

In recent years, with the rise of UI/UX research and other trends, opportunities for conducting interviews online have increased, leading to a growing demand for moderators. However, there are still few places or materials available to learn moderation techniques in a practical format.

In light of these industry challenges, our company is holding a practical training course for moderators to acquire these skills.

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Target Audience

This course is intended for marketers, brand managers, consultants, marketing researchers, and UI/UX researchers.

It is particularly recommended for those who have observed or participated in qualitative research but have never conducted it themselves, or who feel uncertain about their interview approach when conducting interviews independently.

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Three Features of the Weiden Haus Moderator Training Course

1 An original course created by experienced marketing researchers

This course was developed by instructors active in the marketing field. It was created by three individuals with over 10 years of experience in the industry: a marketing researcher, a brand manager at a business company, and a CEO formerly with an overseas consulting firm. They have developed this course from multiple perspectives, covering everything from consumer understanding to business decision-making.

This lecture imparts techniques that these professionals consciously practice, developed through the instructors' unique content.

Participants can refine their analytical skills through learning from both the perspective of a researcher/brand manager at a business company and from a strategic consultant and researcher supporting businesses.

2 6 hours of instruction over 2 days, with practical training combining lectures and practical exercises

The first day consists of a 3-hour online lecture. The second day is a 5-hour in-person session including practical exercises and feedback, where participants will deepen their understanding of specific techniques through Q&A.

Participants have provided positive feedback, stating, "I gained fundamental learning not only on interview techniques but also on how to design marketing research in the first place," and "I had few opportunities to see qualitative research reports, but seeing examples helped me learn how to write reports."

3 Practice in a real qualitative research interview room to experience a realistic environment

The second day's in-person session will be held in a studio actually used as a qualitative research interview room.

Participants can prepare for their role as moderators by practicing in a realistic studio environment that closely resembles actual interview conditions.

Venue [Interview Room Akasaka Weiden Haus]

Instructor Profiles

Makiko Miyazawa | Weiden Haus

Makiko Miyazawa

Engaged in over 1,000 research projects for approximately 15 years at a major consumer goods manufacturer and an overseas manufacturer. Extensive experience as a moderator, specializing in ethnography and design thinking approaches. Holds an MBA from Leeds University Business School, UK.

Yasunori Sumi | Weiden Haus

Yasunori Sumi

Currently in this position after working at think tanks and marketing research firms. Possesses over 10 years of experience as a researcher, supporting research for a wide range of products and services for major brands.

Strengths include consumer analysis on both quantitative and qualitative axes, utilizing a hybrid approach of statistical analysis methods and interviews.

Kento Ishizaki | Weiden Haus

Kento Ishizaki

Currently in this position after working at an overseas consulting firm, among other roles. Leader in consumer goods, luxury, and technology domains at Weiden Haus. Representative Director of Weiden Haus Inc. since 2022. Director of Researto Inc. since 2025. Serializes "Be Real, Close Ethnography Notes" on AdverTimes, discussing misunderstandings and realities of Gen Z.

Course Overview

Schedule:

DAY 1: July 27, 2026 (Mon) - August 28, 2026 (Fri)

On-demand lecture (approx. 3 hours)

Please listen to this online in advance.

DAY 2: August 29, 2026 (Sat) 13:00-16:00

From 16:00 to 17:00, there will be a business consultation and Q&A session (entry and exit are free).

In-person lecture @ Interview Room Akasaka Weiden Haus, Minato-ku, Tokyo https://interview.weiden-haus.com/

Application Deadline: July 26, 2026 (Sun) 23:59

Participation Fee: 55,000 yen (tax included)

Payment Method: Bank transfer or invoice

Invoices and receipts can be issued for external training expenses for your company.

Please bear the bank transfer fees.

Bank Account: Will be sent individually to participants.

Payment Deadline: July 26, 2026 (Sat) 23:59

Operating Secretariat: Researto

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Company Overview

Weiden Haus

Weiden Haus is a brand and marketing consulting firm based in Tokyo.

With Asia as its core, the firm provides consulting services primarily in the marketing and branding domains in major countries worldwide. Serving a wide range of major brands from technology to luxury, they support clients in enhancing their brand value in the global market.

Our company has provided branding and marketing recommendations to over 20 brand holders among the Best Global Brands.

Our offices are located in five places worldwide: Tokyo, Singapore, New Delhi, San Francisco, and Frankfurt.

Company Name: Weiden Haus Inc.

Location: Yamaguchi Kensetsu Bldg., 2-14-8 Akasaka, Minato-ku, Tokyo

Company URL: https://weiden-haus.com/

Representative Director: Kento Ishizaki

Established: 2006

Researto | Researto. | Interview Room Inc.

Interview Room Inc. is a strategic subsidiary of Weiden Haus Inc., established in 2025. It operates Researto., a specialized organization for marketing research, offering market and consumer research, interview rooms dedicated to qualitative research, and human resource development programs for marketing research professionals. Researto. supports global brands, advertising agencies, and consulting firms in evaluating product, concept, design, and technology acceptance. In Japan, it maintains a unique network of contacts for over 35 years. Based on this network, it can recruit high-quality research participants and conduct end-to-end qualitative research.

Company Name: Interview Room Inc.

Location: Yamaguchi Kensetsu Bldg., 2-14-8 Akasaka, Minato-ku, Tokyo

Company URL: https://researto.com

Representative Director: Atsushi Iwakura

Established: 2025